R ARIVANANTHAM
CHENNAI, JULY 9
Young Mayor of Greater Chennai Corporation (GCC) Priyarajan on Saturday kick-started the waste segregation campaign – #sourcesegregationchallenge2022 – mooted by the Chennai Enviro, a Re Sustainability Limited at the civic body’s Zone II office at Manali.
Launching the campaign, the Mayor shared her selfie with segregated waste bins tagging three others to take up the challenge in her social media handle @PriyarajanDMK. She also appealed people to follow waste segregation at source by using two bins at their homes judiciously to safeguard the environment and help GCC in its endeavour for a clean city.
எங்கள் வீட்டு குப்பையை, மக்கும் குப்பை மற்றும் மக்காத குப்பை என தரம் பிரித்து வழங்குகிறேன்.
என் குப்பை, எனது பொறுப்பு என்ற உணர்வோடு நமது சென்னை மக்கள் அனைவரும் தங்களது வீட்டு குப்பையை, மக்கும் குப்பை மற்றும் மக்காத குப்பை என பிரித்து கொடுக்க வேண்டும். pic.twitter.com/TXySvXfImn
— Priya (@PriyarajanDMK) July 9, 2022
- Appeals residents to segregate waste at source at their homes with two bins for wet & dry waste
- Through this campaign, Chennai Enviro aims to ingrain sustainable waste management practices amongst the citizens of Chennai.
- Source segregation is absolutely critical to sustainable waste management and enablement of a circular economy: Masood Mallick, Joint Managing Director, Re Sustainability
- Chennai Enviro, as the city’s sustainability partner, will reward the “environmental champions” with exciting prizes, including LED Televisions, Refrigerators and Washing Machines.
Addressing after launching the campaign, the Mayor said, “Chennai Enviro has provided exemplary environmental service in Chennai. We are proud that it has achieved 95% source segregation in the Manali zone of the city’s corporation limits with an able all-women squad. I wish Chennai Enviro greater success in cleaning up the city and educating people about the need for a cleaner tomorrow. Waste segregation needs to be dealt with at the grassroot-level, and I urge citizens to participate in this challenge and maintain two separate bins for dry waste and wet waste, respectively. Let’s bring about this change and contribute our bit to protect the environment.”
Commenting on launching the campaign, Masood Mallick, Joint Managing Director, Re Sustainability, said, “Source segregation is absolutely critical to sustainable waste management and enablement of a circular economy. We intend to partner with and empower every citizen in every city of India with knowledge that would help them implement source segregation. Our latest campaign, #sourcesegregationchallenge2022, aims to achieve the same while recognizing and encouraging the best participants in this challenge. We hope that this initiative will spark a viral social campaign that will eventually reach every household and deliver significant sustainability impact in Chennai and other mega-cities across India.”
Chennai Enviro, a subsidiary of Re Sustainability Limited, has launched a full-fledged source segregation campaign, #sourcesegregationchallenge2022, to espouse behavioral change in waste management practices among the public. The initiative involves people getting a picture clicked with segregated waste bins—wet and dry—and sharing them on Facebook, Twitter or Instagram using the hashtag #sourcesegregationchallenge2022.
The selfie challenge has begun in full swing and the Chennai Enviro, as the city’s sustainability partner, will reward the “environmental champions” with exciting prizes, including LED televisions, refrigerators and washing machines.
This interactive campaign will help boost awareness about the importance of waste segregation at home, while strengthening the circular economy. It also aims to inculcate a daily routine of sustainable waste management practices in every household.
Apart from this, Chennai Enviro is also conducting Mass Cleaning Drives, Street Plays, distributing pamphlets and undertaking focused campaigns in areas with lower compliance in waste segregation. Citizens of the southern metropolis are regularly being informed about the significance and benefits of waste management and this is helping drive change in the city. For instance, the Manali zone of Greater Chennai Corporation, which has a garbage segregation at source rate of more than 90%, is led by an all-woman team that has successfully changed not only long-held perceptions but also the face of the area. The company intends to replicate this success across Chennai.
