R ARIVANANTHAM
CHENNAI, SEP 6
TI Clean Mobility (TCM), a subsidiary of Tube Investments of India (TII) from the Murugappa Group Company has launched the Montra Electric 3-Wheeler (Super Auto) for autopreneurs in Chennai on Tuesday.
The launch is part of the conglomerate’s strategy to focus aggressively on electric vehicles, by introducing e-three-wheeler products under the brand Montra Electric, electric tractors under the Cellestial Egat brand and electric heavy commercial vehicles through the brand Rhino 5536.
Branded as Montra, the TI Clean Mobility has three variants of three wheelers – soft top (price Rs 3.02 lakh), hard top (Rs 3.10 lakh) and long range (Rs 3.43 lakh), (ex-showroom post-subsidy).
- Montra has three variants of three wheelers – soft top (price Rs 3.02 lakh), hard top (Rs 3.10 lakh) and long range (Rs 3.43 lakh)
- Manufactured at TI Clean Mobility’s unit at Ambattur, Chennai, the Montra Electric 3W will be available in phases across the nation, starting from the five states in South India
- The vehicle will be available in over 100 dealerships across the country
The vehicle will be available in over 100 dealerships across the country. TII has a share of about 25 percent in India’s bicycle market and makes iconic brands such as BSA and Hercules hopes to be the top 3 player in e-3 wheeler segments, said Arun Murugappan, Executive Chairman, Tube Investments of India.
“We’ve invested our best resources and time to develop this product…With Montra Electric we are striving to attain carbon neutrality. Electric 3W is one of the EV segments with the biggest growth potential,” he added.
“This segment will have a significant impact on India’s effort to achieve net zero carbon emissions by the year 2070. We believe it is our duty, as a clean mobility pioneer and indigenous business house, to collaborate with the Indian government to help realize its vision for a sustainable future,” he added.
The company said its new vehicle is set to revolutionise last-mile mobility in India, with its distinct looks, powerful performance and robust build quality.
Manufactured at TI Clean Mobility’s unit at Ambattur, Chennai, the Montra Electric 3W will be available in phases across the nation, starting from the five states in South India. The plan is to initially come up with a capacity of 75,000 units per year. Montra Electric 3W is packed with innovation and several industry-firsts, including a 10 kWh (kilo watt hour) battery pack, a superior range of 197 km, a peak torque of 60 Nm and a top speed of 55 kmph.
“Safety & endurance is top priority. The Montra Electric 3W is manufactured using superior materials, delivering complete peace of mind. The segment-leading performance is complemented with super comfort using double-fork front suspension, a car-like driver’s seat and better cushioning,” said K K Paul, managing director, TCM.
“The e-3W, a super auto is equipped with industry first multi drive modes for better economy along with the Park Assist Mode for better manoeuverability through city traffic. Safety & Endurance is our top priority, the Montra Electric 3W is manufactured with superior materials to ensure complete peace of mind to the Autopreneurs,” he added.
Sushant Jena, Business Head, Montra Electric explained the salient features of the product.
