NE BUSINESS BUREAU
AHMEDABAD, SEP 12
TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, forayed into the premium lifestyle segment with the launch of the industry’s first ‘modern-retro’ motorcycle – the TVS RONIN at affordable rate in Ahmedabad on Monday.
Designed ground up, the TVS RONIN is a lifestyle statement that takes inspiration from the modern, new-age rider. The TVS RONIN is designed with the style, technology, and riding experience to promote an unscripted lifestyle. Ronin is the one-stop shop bike that young riders are looking for — a stylish bike, easy and comfortable to ride and affordable.
- The TVS RONIN is the first premium lifestyle offering from TVS Motor to create a segment of its own in the motorcycling world
- TVS RONIN: the perfect combination of style, riding comfort & technology for those who live the #Unscripted way of life
- TVS RONIN is more than just another motorcycle, offering a differentiated eco-system with world-class merchandise & accessories, a configurator, and a dedicated experience program
- TVS RONIN will be available in three variants – TVS RONIN SS at Rs 1,49,000, TVS RONIN DS at Rs 1,56,500, and the top variant, TVS RONIN TD at Rs 1,68,750, all ex-showroom Gujarat.
The Ronin’s trump card is its price as it starts from Rs 1.49 lakh and goes all the way to Rs 1.69 lakh, ex-showroom Gujarat. This makes it one of the most affordable retro bikes in the market.
TVS Motor’s strong legacy of 110 years, and leading technology and innovation, will now be taken forward with the launch of a new way of living, TVS RONIN. Marking the company’s entry into the segment of premium lifestyle motorcycling, the motorcycle is an extension of its commitment to bringing in a new way of riding. The TVS RONIN’s versatile features, combined with a unique design and modern technology, ensure stress-free riding experiences across terrains. The motorcycle is also one of many firsts with impressive technology and convenience features like dual-channel ABS, voice assistance, and enhanced connectivity. In another first, the TVS RONIN will launch with an exclusive range of branded world-class merchandise and custom accessories, a configurator and a dedicated experience program.
Vimal Sumbly, Head Business – Premium, TVS Motor Company, commented, “Motorcycling at the global level is changing. It is moving from serving a functional purpose to enabling self-expression, freedom, and the willingness to explore. Inspired by our customers’ need to chart ‘unscripted’ journeys, the TVS RONIN will carve a new segment based on an emerging lifestyle free from stereotypes, dated codes, and legacy baggage. This is thereby transforming the premiumisation into personalisation more and more, creating a trend in the two-wheeler segment. The motorcycle will bring a premium lifestyle experience for our customers, offering a differentiated brand ecosystem. I am sure our customers would appreciate the distinctive riding character of this motorcycle.”
Answering to navjeevanexpress.com, Vimal said bookings for TV RONIN can be done both in offline and online mode. The deliveries will be done at the earliest as the automobile industry is facing semiconductor shortage. As of now, there was no plan to introduce EV version of TVS RONIN.
The Ronin promises to be a retro motorcycle that tries to bring its own unique flair. The massive T-shaped LED DRL on the headlamp makes the bike stand out. To add a more premium feel, the top trim Ronin sports chunky golden front upside-down Showa forks. Unlike other retro bikes, the Ronin has compact fenders and the front wheel gets a 300mm disc while a 240mm disc is in the rear.
The Ronin can effortlessly cruise around 90-95 kmph without any vibrations from the tank, seat and foot pegs.
TVS RONIN will be available in three variants – TVS RONIN SS at Rs 149,000, TVS RONIN DS at Rs 156,500, and the top variant, TVS RONIN TD at Rs 168,750, all ex-showroom Gujarat.
Highlights of the new TVS RONIN
A Whole New Lifestyle
- Comfortable riding experience across terrains
- TVS RONIN CuLT – where Culture, Lifestyle, and Travel come alive
Digital Riding Experience
- Configurator for effortless customisation
- Digital cluster with SmartXonnect
- AR experience through the TVS ARIVE app
Exclusive Merchandise & Accessories
- Extensive range of merchandise and riding gear
- Curated kits with exclusive accessories
A New Story in Style
- All LED Lamps
- Signature T-shaped pilot lamp
- Asymmetric Speedometer
- Exhaust & Muffler design
- Chain Cover
- 9 Spoke Alloy Wheels
- Block Tread Tyres
State of the Tech
- Digital Cluster (DTE – Distance to Empty, ETA – Estimated Time of Arrival, Gear Shift Assist, Side Stand Engine Inhibitor, Service Due Indication, Low Battery Indicator)
- Voice Assist
- Turn by Turn Navigation
- Incoming Call Alert / Receive
- Custom Window Notification
- Ride Analysis on TVS SmartXonnect App
Effortless Experience Riding
- Rain & Urban ABS Modes
- Integrated Starter Generator (ISG) – Low noise feather touch start
- Upside Down Front Fork (USD)
- Rear Monoshock
- Glide Through Technology (GTT)
- Assist and Slipper Clutch
- 3-Step Adjustable lever
