- Expands Its Star Power: Tamannaah Bhatia Joins Hardik Pandya as the Brand Ambassador
- Starring Tamannaah Bhatia and Hardik Pandya, the campaign brings humor to the forefront with playful scenarios where both go to hilarious extremes to claim the last bite—because when it’s Havmor, it’s just too delicious to resist
- We anticipate an aggressive and fantastic summer, delivering unforgettable experiences to consumers and making every occasion more special with our delicious and innovative offerings: Komal Anand, Managing Director, Havmor Ice Cream
NE BUSINESS BUREAU
AHMEDABAD, MAR 27
Havmor Ice Cream, a part of LOTTE Wellfood Co. Ltd and one of India’s most loved ice cream brands, has on Thursday unveiled its new campaign—‘Soooo Tasty, You Wanna Havmoorrrr!’—celebrating the irresistible taste and creamy indulgence that leave people craving more. The playful campaign not only highlights the brand’s signature indulgence but also cleverly amplifies the name ‘Havmor,’ reinforcing its promise of delivering an experience so delightful, you’ll always want to have more.
Havmor takes its star-studded campaign to the next level by welcoming Bollywood sensation Tamannaah Bhatia as its newest brand ambassador, joining cricket icon Hardik Pandya. Hardik’s dynamic energy and mass appeal have already made him a perfect fit for the brand, and with Tamannaah now on board, we are bringing together two of India’s biggest passions—cricket and Bollywood. With this, Havmor continues to strengthen its connection with consumers, making every bite a moment of joy.
Starring Tamannaah Bhatia and Hardik Pandya, the campaign brings humor to the forefront with playful scenarios where both go to hilarious extremes to claim the last bite—because when it’s Havmor, it’s just too delicious to resist. The tagline, “‘Soooo Tasty, You Wanna Havmoorrrr!’, encapsulates this feeling, making indulgence synonymous with the brand. The campaign aims to strengthen Havmor’s position as India’s most loved ice cream brand.
Commenting on the campaign, Komal Anand, Managing Director, Havmor Ice Cream, said, “Havmor has always been about indulgence, and we are thrilled to welcome Tamannaah Bhatia to our brand family alongside Hardik Pandya. Both of them embody energy, fun, and an irresistible charm that aligns perfectly with our brand ethos. We anticipate an aggressive and fantastic summer, delivering unforgettable experiences to consumers and making every occasion more special with our delicious and innovative offerings.”
Commenting on the activation plan, Rishabh Verma, Head Marketing, Havmor Ice Cream, said, “Our campaign will take center stage on CTV during IPL, leveraging its premium reach, followed by strong TV, digital, and social media amplification. We’re enhancing Q-commerce partnerships with Swiggy Instamart, BlinkIt, and Zepto, driving business through exclusive activations. To boost visibility and impulse sales, extensive retail activations with POSM and high-impact OOH placements in key markets will maximize consumer engagement.”
Expressing her excitement, Tamannaah Bhatia, Brand Ambassador of Havmor Ice Cream said, “I have always been a fan of Havmor’s creamy, delicious ice creams, and I’m thrilled to be part of a brand that celebrates indulgence and fun. Teaming up with Hardik Pandya makes it even more exciting. Together, we’re bringing alive the magic of ice cream in a way that’s all about fun, flavor, and going all in on your cravings. This campaign is a celebration of treating yourself, enjoying the moment, and of course, having Havmoorrrr.”
Hardik Pandya, Brand Ambassador of Havmor Ice Cream, said, “Whether it’s cricket or ice cream, I’m all about going big and enjoying the moment. Ice cream has always been one of my favorite comfort foods, and Havmor has been delivering that irresistible experience for over 80 years. My association with Havmor has been nothing short of a delicious adventure—just like smashing sixes on the field; every scoop is a winning moment. I’m thrilled to have Tamannaah Bhatia joining the team and being part of this fun campaign with her has been an absolute blast.”
Havmor recently announced the opening of its Pune plant to cater to the surging demand for ice cream, particularly during the intense summer season. With 9 production lines in operation and plans to expand to 16, the facility is built to accommodate diverse ice cream formats.
