NE BUSINESS BUREAU
NEW DELHI, APRIL 19
According to the recently released Edition X of The AppsFlyer Performance Index, SHAREit, a global content discovery, consumption and sharing application has been ranked 5th in terms of growth in India and 3rd in Southeast Asia. Moreover, in another recently released “AppsFlyer 2020 Growth Index: Indonesia, Thailand, Vietnam, Singapore” report, SHAREit rose impressively to 1st among ad networks and also lead the charts in the non-gaming category in Indonesia. These rankings are not only a testament to SHAREit’s growing prominence as a standout content provider, but also bring to light its exceptional capabilities for advertisers, a company release said.
The Performance Index by AppsFlyer, a global mobile attribution, and data analytics company, has been the industry-standard report card for mobile advertising since the first edition in 2015. This index is a tool for app marketers, world-over, to see the performance ranking of mobile media sources. ROI and retargeting to growth in the gaming and non-gaming sectors gather its insights basis 25 billion installs and 52 billion apps open of over 16 thousand apps.
With over 600 million downloads in India and Indonesia, SHAREit has seen consistent growth on the back of the vernacular content it provides and its various partnerships with platforms like ALTBalaji, Hungama, and Hotstar. SHAREit had partnered with Google Play to make peer-to-peer app sharing more secure for users worldwide. Additionally, using algorithm metrics, SHAREit continuously aims to understand user-profiles and their consumption pattern, helping them deliver accurate and relevant advertisement recommendations to the consumers active on their application.
Commenting on SHAREit’s recent accomplishments, Karam Malhotra, CEO SHAREit (India) and VP (Global) said, “Mobile application industry has seen immense growth in the last decade. With the huge number of players in this industry and the intense competition, it makes us extremely happy when our efforts get recognized. SHAREit’s transformation from a file transfer application to a holistic content platform only makes it a more lucrative option for markets. We will continue to work towards improving the application for the consumers with the same zest. Meanwhile, we are also looking forward to having more collaborations with brands in global markets”
