NE NEWS SERVICE
NEW DELHI, MAR 8
Wellness & beauty services and products brand, VLCC, on Monday announced that it is launching a two-month-long, nation-wide Women Empowerment public service awareness campaign coinciding with Women’s Day on March 8th, 2021, a company release said.
Built around the theme of ‘Be A Change Maker’, the campaign is aimed at inspiring young women to be the change, to see the change’ and take up their responsibilities for themselves to become change-makers for their gender and their communities.
Apart from Vandana Luthra, Founder & Co-Chairperson, VLCC Group, and the three VLCC Femina Miss India finalists, the campaign will also be featuring inspiring success stories of people who have transformed themselves with the company’s proactive healthcare and wellness programmes. Alumni from the VLCC Institute of Beauty & Nutrition, who have gone on to make successful careers for themselves against all odds, will also be telling their stories.
Apart from print media and online media, the public service awareness campaign will be shown widely through the pan-India network of over 200 VLCC Wellness & Beauty clinics and over 90 VLCC Institutes of Beauty & Nutrition in over 100 cities across India, as well as on the VLCC Group’s widely followed social media handles.
Explaining the thought behind this campaign, Vandana Luthra, Founder & Co-Chairperson, VLCC Group said, “I have always believed that it is women who truly have the power to change the world for the better. Women empowerment is all about being able to dream and having the power to follow that dream. That was my motivation and conviction when I started my entrepreneurial journey over 3 decades ago. For me, it is personally fulling to see that of the over 4,000 professionals in the 14 countries across Asia where VLCC operates, over 70% are women – confident, career conscious, responsible and empowered change-makers.”
Luthra added, “Women in India and globally are creating success stories which are inspirational and motivational, and opening doors for so many others waiting to get there. The Be A Change Maker campaign is all about showcasing success stories of young, old, ‘everyday’ women, who have empowered themselves through sheer determination to succeed and make a positive difference for themselves and those around them. I hope that hearing their stories will inspire young girls and women to bring about a positive impact in society and the country, paving a way for a better tomorrow where equality will be a new reality.”
According to the company, the campaign is a reflection of the VLCC’s commitment that it has demonstrated towards empowerment of women. Since its inception in 1989, the company has provided women with a strong platform to learn, achieve and shine through along with transforming millions of lives in the country. As an organisation where 70 percent of the employees are women, VLCC has helped them to prosper in all aspects of their life and held their hand to climb the ladder of success and structure their own lives.
