Sulekha.com forays into hyperlocal marketing services with SaaS platform ‘ProManage’

NE BUSINESS BUREAU
CHENNAI, MAR 23

• The platform focuses on integrating the digital ecosystem with a company’s internal systems to create a unified, actionable customer engagement program, thereby tremendously improving the quality of engagement with both prospects and customers.
• This SaaS platform comes with API-integrated distribution and tech partnerships with all major platforms
• Our rapid customer acquisition rate over the last 3 months for ProManage bears testimony to the acute need for such a platform/service among businesses in the country: Satya Prabhakar, Founder and CEO of Sulekha.com and ProManage

Sulekha has been India’s leading marketplace for local services since 2007, catering to 15+ million service requests across 200 categories with 60,000+ service providers spanning 40+ locations in India. ProManage, which is a Marketing-as-a-Service (MaaS) platform, is a natural extension of Sulekha’s domain expertise and technology competence. Every month, there are 700+ Crore Hyperlocal Searches for services and products. ProManage will help brands leverage this most lucrative audience, by significantly increasing visibility, discoverability and engagement across multiple distribution platforms. ProManage will enhance the volume and quality of reviews and ratings across platforms and enable brands to respond quickly and meaningfully. The platform focuses on integrating the digital ecosystem with a company’s internal systems to create a unified, actionable customer engagement program, thereby tremendously improving the quality of engagement with both prospects and customers.

ProManage provides a dashboard to identify the most effective channels and tactics to reach potential customers. It provides comprehensive support on key elements such as digital presence, listing optimization, education and training, and reports and resolutions. This SaaS platform comes with API-integrated distribution and tech partnerships with all major platforms. ProManage has already been adopted by India’s leading NBFCs, Hospitals and Pharmacies, Hotels and Spas, and Retail chains.

Commenting on the launch, Satya Prabhakar, Founder and CEO of Sulekha.com and ProManage said, “ProManage serves as a brand’s air traffic control station for Digital Presence and Engagement. Our internal market study reveals that Optimized Hyperlocal Brand Profiles are 2.7x more likely to be considered reputable, 70% more likely to attract location visits and 50% more likely to lead a purchase. We believe Marketing-as-a-Service (MaaS) is a blue ocean of opportunity in India and Sulekha is well poised, with its Digital Hyperlocal expertise, to tap this market. Our rapid customer acquisition rate over the last 3 months for ProManage bears testimony to the acute need for such a platform/service among businesses in the country.”