R ARIVANANTHAM
CHENNAI, APR 26
Having won the trust of golden-hearted customers over a period of 60 years, Jos Alukkas, hailing from the Gold Capital of Kerala, Thrissur plans a mega expansion to open 100 more showrooms across the nation, especially in five southern states and GCC/Europe and US.
Addressing the media in Chennai on Wednesday, Jos Alukka, Chairman of the Jos Alukkas Group said that the group will invest a whopping Rs 5,500 crore in a phased manner.
- It will be the single largest expansion in gold retailing industry in the country: Chairman Jos Alukka
- The group chalked out a well calibrated trajectory, for a smooth and fast paced expansion including GCC/Europe and the US: MD Varghese Alukka
- The gold house also officially announces Actor Madhavan to be its global ambassador
- Ropes in versatile actress Keerthy Suresh for aggressive campaigning
- As Jos Alukkas stepping into 60th year of successful operation, its revenue crossing Rs 9,000 crores with the current 50 showrooms, including 23 in Tamil Nadu
- The focus will be on being a designer brand outside India: Jos Alukka, Chairman of the group
He also said, “The focus will be on being a designer brand outside India. Therefore, an international design lab will be set up. The new product range will be launched soon in collaboration with one of India’s leading designers. Collaborating with global designers is also part of the expansion plan. The global expansion will not concentrate just where the Indian Diaspora is located, but go to every important city in the world.”
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— Jos Alukkas (@josalukkas_) April 24, 2023
The funds for the expansion will be partly sourced internally and the rest from banks and others modes, said one of its Managing Directors Varghese Alukka.
The group will make history in opening multiple stores across Chennai on a single day while going expansion soon said one of its Managing Director John Alukka.
Jos Alukkas has in its credit in discovering certified 916 stamped gold among all jewellers. The success graph has always been on the rise, with revenues crossing Rs 9,000 crore through just 50 showrooms – something jewellers with more outlets just manage to reach. The showrooms are backed by research on latest trends and popular designs to make Jos Alukkas a leading player in the industry, he added.
He said that it was his father Jos Alukka, who campaigned with the government to make BIS 916 mandatory and that was the foundation for introduction of HUID certification.
The Jos Alukkas group continues its march towards dynamic growth. The unique and innovative ornaments, created by master craftsmen and manufactured in a state of the art factories from four southern states, fair price, undiluted commitment to purity, customer centric schemes won Jos Alukkas customers loyal over generations, claims Varghese Alukka.
Endorsing his appointment as Global Ambassador, versatile Actor Madhavan said, “Jos Alukkas’s six-decade-long legacy in the jewellery sector obviously gives it a legendary place in the gold retail industry in the country. I am very happy to be a part of Jos Alukkas’s mission of sharing ideas and expressions with the people with utmost responsibility.”
Along with R Madhavan, actress Keerthy Suresh will also lead the future campaigns of Jos Alukkas.
Customers have been saying from time to time that they can courageously buy gold from Jos Alukkas and that it is Rasi gold. From that, the phrase ‘courage’ came to us,” say Varghese Alukka, Paul Alukka and John Alukka, the MDs of Jos Alukkas.
Jos Alukkas has always stood for courage. This ethos is driving its advertising campaign. That courage extended to the people through sustained campaigns on purity and fair trade practices, said
VA Shrikumar, brand strategist, also said he was transfixed by the ethos and values of Jos Alukkas and completely subscribed to it.
The philosophy of the brand based on ‘courage’ was also unveiled at the media meet in Chennai.
