R ARIVANANTHAM
CHENNAI, JULY 26
Smartphone brand iQOO, only mobile brand with dual chip from the leading Vivo Communication Technology Co. Ltd on Tuesday announced that it has registered a 82 % Year-On-Year growth in Tamil Nadu on the strength of sales surging in the above Rs 10K segment.
Sharing the growth journey of the iQOO brand with media in Chennai, Nipun Marya, CEO iQOO India, said, “At iQOO, our quest is to always deliver Innovative products with the best of performance. We are very proud that within just four years of our operations in India, we have already become one of the fastest-growing brands in Tamil Nadu. This remarkable growth in our contribution to the market is a testament to the trust and confidence that consumers have bestowed upon iQOO. We are thrilled at the overwhelming response we have received to our latest offering corroborates our committed to continuously delivering products that exceed helping us drive growth in the future.’’
- Fastest-growing Android Smartphone Brand in the above Rs 10K Segment in the state
- Tamil Nadu amongst the top 5 states for iQOO in terms of sales; contributes 12% towards iQOO versus 8.5% to the smart phone industry overall.
- As per the 91 Mobile’s Great Indian Smartphone Survey 2022; iQOO remained on top position for two consecutive years 2021 – 2022 in customer satisfaction surpassing OnePlus and Apple.
He said, iQOO, the high-performance smartphone brand, has become the fastest growing smartphone brand in the above Rs 10K segment in Tamil Nadu. The state is among the top five states contributing to iQOO revenues in India, The state registered 82% YOY growth for the 12-month period ended June 2023.
He further added that iQOO’s top spot in a highly competitive segment underscores the brand’s consistent commitment to innovation and to delivering industry-leading, power-packed devices across price points. It also underlines the increasing popularity of, and trust in, iQOO’s innovative technology and customer-centric approach. This translates into highly anticipated products by both existing and newer customers across different segments.
iQOO Neo 7 Pro broken 1st day of sale
The #iQOONeo7Pro – Fearless Flame is the ultimate expression of style and technology, and it's back on sale*. Head over to @amazonIN or https://t.co/ZK4Krrd1DS on Thur, 27th July at 12 Noon to get your hands on #iQOONeo7Pro. 🤩
*With Limited Stock pic.twitter.com/Juas9YvCev
— iQOO India (@IqooInd) July 26, 2023
The brand recently unveiled the iQOO Neo 7 Pro – a smartphone that has broken records from the 1st day of sale. With its Fearless Flame edition going out of stock within just a few hours of its release. South India IS a key market for iQOO and that reflects in the brand’s marketing campaigns as well as the overwhelming response from the region. iQOO recently launched its latest digital campaign titled “Sleepless featuring the charismatic superstar, Dulquer Salmaan for the Neo 7 Pro smartphone campaign showcases a unique storyline where Dulquer Salmaan is looking for peace and calm but finds himself irresistibly drawn to the iQOO Neo 7 Pro smartphone placed next to him.
Earlier, with the launch of iQOO 11, a campaign was launched with Vijay Deverakonda and Janhvi Kapoor. The campaign was created after a contest by iQOO where the brand asked users to share their pronunciation of the brand name.
iQOO Z series witnesses 2X growth in TN
iQOO Z series has also witnessed an astounding 2X growth in Tamil Nadu. The Z series has been widely recognized for its sleek design, powerful performance, and feature-rich capabilities, making it a preferred choice among smartphone enthusiasts in the region. iOOO will further strengthen its Z series portfolio with the much-awaited iQOO Z7 Pro soon.
Salient Features of iQOO Neo 7 Pro Smartphone
The iQOO Neo 7 Pro is a true powerhouse that competes with top-tier flagship devices. The iQ00 Neo 7 Pro is available at an MOP of Rs 34,999 (Effective Price INR 32,999) for 8GB+128GB and INR 37,999 for a 12GB+ 256GB (Effective Price INR 35,999) and is available on Amazon.in and the iQOO e-store. The smartphone is available in two elegant color options: Fearless Flamo and Dark Storm. In addition, the company is providing three years of monthly security and two years of Android updates for the smartphone. The phone has Funtouch OS 13 based on Android 13 out of the box.
Make-in-India at Vivo manufacturing facility at Noida
Nipun Marya further added that all smartphones mentioned above are being manufactured at vivo’s Greater Noida facility. Also, to offer hassle free after-sales service experience to its valued customers, iQOO customers can now visit any of the 650+ company owned service centers located across the country.
iQOO has 50 after sales service centres across Tamil Nadu, including 10 in Chennai, Nipun added.
