- Galaxy S23 series sales in India was 1.4 times compared to Galaxy S22 series, thanks to S23’s powerful performance and epic camera capabilities
- R&D centres in Noida and Bengaluru have played a major role in the development of Galaxy AI
NE BUSINESS BUREAU
GURUGRAM, JAN 30
Samsung’s flagship smartphones have done really well in India, where the premium segment is witnessing double-digit growth. Galaxy S23 series sales in India was 1.4 times compared to Galaxy S22 series, thanks to S23’s powerful performance and epic camera capabilities.
So what’s the next big thing? It’s you! With Galaxy AI, open a new world of possibilities to create, work together and dream like never before. The next big thing isn’t just what we’re doing, it’s all the amazing things you’ll do. pic.twitter.com/8Chgq75pDY
— Samsung India (@SamsungIndia) January 26, 2024
“This year, we have changed the industry paradigm by integrating the power of AI with Galaxy S24 series. Mobile phones were created to bring people together, and we use them in so many parts of our lives. We believe mobiles will become the primary access point for AI technology as people already use their smartphones for just about everything, making it the perfect vessel. With Galaxy S24 series, we strongly believe in revolutionizing user experience through Galaxy AI,” said TM Roh, President and Head of MX business, Samsung Electronics.
“Samsung is the leader in the mobile industry with over 1 billion Galaxy customers. By using customer insights accumulated over decades, years of innovation to optimize AI for mobiles and open collaboration with industry leaders, we have come up with Galaxy AI, which will become the ‘global standard for mobile AI,” TM Roh added.
Galaxy S24 series takes a Hybrid approach to optimizing the AI user experience whether on-device or in the cloud, to provide a meaningful user experience with tangible benefits. With Galaxy S24, our first AI phone, we have opened a new era of AI phones and Galaxy AI enables users to break communication barriers, enhance their productivity, and unleash creativity like never before.
Our R&D centres in Noida and Bengaluru have played a major role in the development of Galaxy AI. From commercialization of language AI and optimization of AI for mobile to framework development, both Noida and Bengaluru centres made a great contributions. This helped us provide customers with practical and useful AI experiences.
“We intend to bring the Galaxy AI to around 100 million units within the year to provide more experiences and usability to the consumers and to popularize the AI. We will continue to popularise new technologies as soon as possible, just like we did with, for example, LTE and 5G technology and foldables phones,” Roh said.
Starting from the S24 series, we will provide seven-generations of Android OS upgrades and seven years of security updates, ensuring customers enjoy a long-lasting and secure premium experience. However, availability and timing of Android OS upgrades and security updates may vary by device model and market.
Galaxy S24 series also continues our efforts to reduce our carbon footprint. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements.
