- By leveraging technology, storytelling, and consistent branding, we can empower these enterprises to build trust, authenticity, and long-lasting connections with their audiences: MICA Dean Dr. Githa Heggde, and also the Co-Convenor of the Education panel of CII
- With the help of MICA, we aim to support our women members leading SMEs by facilitating interactions with some of the sharpest marketing and communication minds in the country: Yogita Ahuja, Chairperson, IWN Gujarat
NE EDUCATION BUREAU
AHMEDABAD, DEC 19
MICA Ahmedabad recently hosted women industry leaders from the Indian Women Network (IWN) of the Confederation of Indian Industry (CII), Gujarat, for a roundtable discussion on Effective Marketing and Branding Strategies for Women-led SMEs. MICA Dean Dr. Githa Heggde and MICA faculty from the Strategic Marketing and Communication area shared their perspectives and actionable insights to empower women entrepreneurs in building strong, resilient brands.
MICA Dean Dr. Githa Heggde, and also the Co-Convenor of the Education panel of CII said, “Women-led SMEs are not just contributors to the economy but powerful drivers of innovation and change. By leveraging technology, storytelling, and consistent branding, we can empower these enterprises to build trust, authenticity, and long-lasting connections with their audiences. This roundtable discussion at MICA, in my opinion is a powerful step towards enabling women entrepreneurs to thrive and prevail in the current competitive market by effective marketing and branding strategies.”
The discussion underscored technology as a democratizing force and social media as a vital enabler for SMEs to reach broader audiences. Trust, quality, and consistency in branding were highlighted, alongside the importance of ethos, pathos, and logos-based storytelling to foster authenticity and emotional connections with consumers.
Speaking at the event, Yogita Ahuja, Chairperson, IWN Gujarat, shared, “With the help of MICA, we aim to support our women members leading SMEs by facilitating interactions with some of the sharpest marketing and communication minds in the country. This engagement is designed to help them understand current marketing trends and explore ways to enhance both their product and personal brands. One of the key challenges women-led enterprises face is the lack of brand awareness. The major question to address is whether they should prioritize operations and growth or focus on business development and branding.”
Cost effective methods like moment marketing and personal branding were stressed as key resources to improve visibility. With regards to B2B marketing, thought leadership and customer relationship management were identified as the key success factors.
