NE BUSINESS BUREAU
CHENNAI, FEB 13
Tata Capital, the flagship financial services company of the Tata Group, has launched ‘Sawaal Karo, Phir Loan Lo’, a nationwide public awareness initiative aimed at encouraging informed and responsible borrowing as credit penetration deepens across India.
At a time when loans increasingly influence key life milestones—from education and homes to entrepreneurship and lifestyle upgrades—technology-driven lending platforms have made access to credit faster and simpler, often requiring minimal documentation. Against this backdrop, the initiative urges consumers to pause, ask the right questions, and fully understand their financial commitments before signing on the dotted line.
- People-First Public Awareness Drive Urges Indians to Ask the Right Questions Before Taking a Loan
- Promotes Transparency, Financial Literacy & Responsible Credit Culture
- Multi-Platform Outreach to Engage Borrowers Across Cities, Towns & Digital India
- Reinforces Tata Group’s Commitment to Ethical, Informed and Sustainable Lending
Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said, “Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct. ‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India.”
Designed as a mass outreach programme, the initiative will connect with borrowers across diverse demographics and geographies through a robust mix of digital platforms, social media campaigns, microsites, blogs, short films, and easy-to-understand informational and interactive content. The goal is to simplify complex financial concepts and equip consumers with the clarity needed to evaluate loan terms, repayment structures, interest implications, and long-term financial impact.
Through ‘Sawaal Karo, Phir Loan Lo’, Tata Capital seeks to shift the borrowing narrative—from impulse-driven credit decisions to thoughtful, well-informed financial planning—strengthening trust and sustainability within India’s expanding credit ecosystem.
