R ARIVANANTHAM
CHENNAI, APR 17
In a decisive push to make international travel smarter, simpler, and more accessible, Pickyourtrail has signed a landmark Memorandum of Understanding (MoU) with Tourism Malaysia, setting the stage for a new chapter in India–Malaysia travel. The partnership blends destination expertise with cutting-edge personalisation and flexible financing—positioning Malaysia as a compelling, experience-rich getaway for Indian travellers.
Hari Ganapathy, Co-founder and CEO, Pickyourtrail and Hishamuddin Bin Mustafa, Director, Tourism Malaysia, Chennai (South India & Sri Lanka) has signed a landmark Memorandum of Understanding (MoU) in the presence of Consul General of Malaysia K Saravana Kumar during the Industry Briefing & Networking Dinner organised by the Malaysia Madani and Tourism Malaysia in Chennai on Thursday.
- Strategic Alliance to Position Malaysia as Top Choice for New-Age Indian Global Travellers
- `Travel Now, Pay Later’ Revolution with No-Cost EMI Redefines International Holiday Planning
- Curated, Personalised Experiences Move Beyond Cookie-Cutter Packages
- Exclusive Airline Deals & Seamless Planning to Boost Affordability and Access
- India Emerges as High-Growth Market with 100%+ Surge in Malaysia Bookings
At the heart of this collaboration is a powerful shift in how Indians plan holidays—moving from rigid itineraries to flexible, curated journeys. The MoU introduces innovative no-cost EMI options, enabling travellers to embrace a “travel now, pay later” model with payment flexibility ranging from three to nine months, significantly lowering upfront costs without compromising on experiences.
This strategic alignment goes beyond affordability. By combining Tourism Malaysia’s deep destination insights with Pickyourtrail’s tech-driven customisation, the partnership aims to craft immersive travel experiences—spanning pristine beaches, vibrant cities, lush rainforests, and rich cultural landscapes—that resonate with evolving Indian preferences.
Adding further value, the collaboration will roll out exclusive airline offers with key carrier partners, enhancing connectivity and making Malaysia an even more attractive and accessible destination.
Hari Ganapathy, Co-founder and CEO, Pickyourtrail, said, “Indian travellers today are not just looking for more destinations—they’re looking for more control over how they plan and pay for travel. Partnerships like this allow us to bring together destination expertise and flexible financing to make international travel more accessible without compromising on experience. Malaysia is uniquely positioned for this shift, given the diversity it offers across beaches, culture, nature, and cities. Our focus is to make that diversity easier to access and more relevant to how Indians travel today.”
Echoing this vision, Hishamuddin Bin Mustafa, Director, Tourism Malaysia, Chennai (South India & Sri Lanka) said, “India continues to be one of Malaysia’s most important source markets, and this partnership with Pickyourtrail reflects our commitment to strengthening that connection. By working together on curated offerings and flexible travel options, we aim to make Malaysia an even more compelling and accessible destination for Indian travellers.”
The timing of the MoU aligns with a sharp surge in outbound travel from India, particularly among young, experience-driven travellers seeking flexibility and personalisation. According to internal insights, Malaysia bookings via Pickyourtrail have witnessed 100%+ year-on-year growth, driven by proximity, ease of travel, and the country’s diverse tourism portfolio.
From Kuala Lumpur’s skyline to Langkawi’s beaches and Penang’s cultural tapestry, Malaysia is fast emerging as a destination that offers both value and variety. This partnership is expected to further accelerate demand by breaking financial barriers and enhancing experiential depth.
As India cements its position as a high-growth outbound market, the Pickyourtrail–Tourism Malaysia MoU lays the foundation for sustained engagement—turning aspiration into action and making global travel not just a dream, but a well-planned reality.
