- 80-year legacy brand reinvents namkeen with one of India’s first avocado oil-based sev range
- Four flavourful variants blend classic taste with modern ‘better-for-you’ ingredient choices
- New 80g grab-and-go packs target urban, on-the-move snacking habits
- Pan-India rollout across retail, e-commerce and quick commerce platforms signals bold expansion
NE FEATURES BUREAU
VADODARA, MAY 5
Blending tradition with innovation, Jagdish Farshan has unveiled one of India’s first avocado oil-based sev ranges, alongside plans to introduce 80g on-the-go snack packs, marking a bold step into the fast-growing space of mindful and convenient snacking.
With a rich legacy spanning over eight decades, the Vadodara-based brand is reimagining its iconic namkeen portfolio—without compromising on the taste that has made it a household name.
The newly launched avocado oil sev range, available in four variants, caters to evolving consumer preferences for “better-for-you” indulgences, combining familiar flavours with a more conscious choice of cooking oil. The range is already available pan-India across retail, e-commerce, and quick commerce channels, and is also being white-labelled for modern trade outlets such as Food Square.
Commenting on the launch, Aakash Kandoi, Managing Director, said: “Consumer today are no longer choosing between taste and better ingredients, they expect both. For a brand like ours, the opportunity lies in not reinventing what has worked for eight decades, but in evolving it meaningfully. With the avocado oil sev range, we are taking a product people already love and rethinking one of its most critical elements — the oil it is made in. At the same time, our new pack formats reflect how consumption itself is changing — more mobile, more frequent, and more intentional. This is not a departure from tradition for us, it is a more relevant expression of it.”
Alongside ingredient innovation, the brand is also redefining consumption formats with its upcoming 80g packs across the namkeen range—designed for portion control, impulse buying, and on-the-go lifestyles, especially among urban consumers.
These compact packs respond to two converging trends: the rise of frequent snacking and the need for convenient, travel-friendly formats, expanding the brand’s reach to a wider and more dynamic consumer base.
With over 500 products/SKUs and a strong multi-channel presence, Jagdish Farshan’s dual launch signals a larger strategy—where heritage recipes meet contemporary lifestyles, positioning the brand for the next generation of snack lovers.
