NE BUSINESS & SPIRITUAL BUREAU
CHENNAI, JUNE 18
As the festive season approaches and families begin preparing for rituals and celebrations, GIRI, one of India’s most trusted names in spiritual and religious products, has opened its 37th showroom in the country and 13th in Chennai at Perambur.
A New Spiritual Landmark for North Chennai
- GIRI inaugurates its 37th showroom nationwide and 13th outlet in Chennai at Perambur
- New store blends spirituality, culture and modern retail under one roof
- Wide range of pooja essentials, idols, festival collections, organic foods and traditional attire on offer
- Brand aims to make India’s spiritual heritage more accessible to urban families and younger generations
- GIRI, founded in 1951, now serves customers across India and in the USA, UK, Australia and UAE
Located at 27/213, D Tower, SRP Company, 1st Main Road, the new showroom is designed to offer a contemporary shopping experience rooted deeply in Indian culture and tradition.
The launch marks another milestone in GIRI’s seven-decade journey of connecting devotees and families with authentic spiritual products while adapting to evolving retail preferences.
Where Tradition Meets Modern Retail
Step inside the new Perambur outlet and customers are greeted by a vibrant collection of pooja essentials, beautifully crafted idols, festival merchandise, spiritual books and music, organic foods, handicrafts and traditional attire.
The store has been curated to serve not just devotees, but also young families seeking meaningful gifts, cultural artefacts and authentic products that celebrate India’s heritage.
Special festive collections and exclusive offers have also been introduced to cater to the growing demand during upcoming religious and cultural occasions.
More Than a Store — A Cultural Hub
The management of Giri Trading Agency Private Limited described the Perambur outlet as much more than a retail destination.
“Perambur is a vibrant community with deep cultural roots, and we are delighted to open our doors here. This showroom is more than a retail outlet — it is a cultural hub where devotees, shoppers and families can engage with India’s traditions in a modern, welcoming environment. We look forward to celebrating the upcoming festivals with the Perambur community,” the management said.
The showroom will remain open every day from 9 a.m. to 9 p.m., making spiritual shopping convenient and accessible for residents across North Chennai.
From a Small Beginning to a Global Presence
Founded in 1951, GIRI has grown from a humble spiritual bookstore into one of India’s largest chains dedicated to religious and cultural products.
Today, the company operates more than 40 showrooms across Tamil Nadu, Karnataka, Telangana, Puducherry, Maharashtra and New Delhi, while also catering to customers in the USA, UK, Australia and the UAE.
Its contribution to promoting Tamil Nadu’s cultural and spiritual traditions earned it the prestigious “Best Tourist Friendly Shopping Centre in Tamil Nadu” award in 2019.
Preserving Heritage Through Business
At a time when digital commerce and changing lifestyles are reshaping consumer behaviour, GIRI’s continued expansion reflects the enduring appeal of spirituality and tradition in modern India.
The Perambur showroom is not merely an addition to the company’s retail network; it is a testament to how businesses can successfully preserve cultural heritage while embracing innovation and evolving customer expectations.
With every new outlet, GIRI is reaffirming a simple yet powerful idea — that tradition, when presented thoughtfully, remains timeless.
