- A golden milestone for Ahmedabad: New 5,500-sq-ft showroom strengthens Malabar Gold & Diamonds’ retail footprint in Gujarat
- From bridal splendour to everyday elegance: Extensive portfolio spans traditional, contemporary, lightweight, diamond, silver and 18KT gold jewellery
- Festive offers sparkle until November 15: Flat 8% making charges on plain gold jewellery, with additional discounts on selected jewellery categories
- Trust beyond the glitter: BIS-hallmarked gold with HUID, certified diamonds, transparent pricing and lifetime free maintenance underpin the brand’s customer proposition
- Maninagar emerges as a strategic market: Third city showroom aims to serve diverse tastes, occasions and budgets in Ahmedabad’s established residential and commercial hub
NE FEATURES BUREAU
AHMEDABAD, OCT 13
What makes a jewellery showroom shine brighter than its glittering displays—the gold it showcases, the choices it offers or the trust it inspires? Malabar Gold & Diamonds is betting on all three as it brings an expansive jewellery destination to Maninagar, opening its third showroom in Ahmedabad and adding another golden chapter to its Gujarat growth story.
The world’s fourth-largest jewellery retailer, which describes itself as “The Responsible Jeweller”, inaugurated its new showroom on Sunday, marking a fresh step in its retail expansion across the state. Spread over approximately 5,500 square feet, the outlet brings bridal, traditional, contemporary and lightweight jewellery collections under one roof, catering to customers shopping for weddings, festivals, family celebrations and everyday adornment.
The showroom was inaugurated by Dineshbhai Makwana, Member of Parliament, and actress Manasi Parekh, who also serves as the brand ambassador for Malabar Gold & Diamonds in the West region. Fanzeem Ahamed, Retail Head, West India; Abhilash V B, Zonal Head, West; and Utkarshkumar Modi, Showroom Manager, were present on the occasion.
Maninagar gets a new jewellery destination
Located in southern Ahmedabad, Maninagar is an established residential and commercial hub with a diverse customer base. Its importance to the retailer reflects the continuing opportunity to serve jewellery buyers across different neighbourhoods, preferences and spending capacities.
The new showroom has been designed to offer a broad assortment in an organised retail environment, combining elegant interiors, carefully arranged product displays and personalised customer service.
Its portfolio includes bridal jewellery, traditional and contemporary designs, lightweight ornaments, 18KT gold jewellery, diamond jewellery and silver collections. The range is intended to accommodate both customers seeking elaborate wedding pieces and those looking for versatile designs suitable for regular wear.
For the brand, the expansion is not merely about adding another address to its retail network. It also provides an opportunity to bring a wider range of jewellery choices and customer services closer to households in and around Maninagar.
‘Ahmedabad is an important market’
M P Ahammad, Chairman of Malabar Group, said the new showroom reflected the company’s continued focus on expanding its presence in Gujarat.
“Ahmedabad is an important market for Malabar Gold & Diamonds, and the opening of our third showroom in the city reflects our continued focus on reaching more customers across Gujarat. Maninagar provides us with an opportunity to serve a broader customer base with a diverse jewellery portfolio that caters to different tastes, occasions, and budgets. As we expand our retail presence, our focus remains on offering customers a reliable and convenient shopping experience, supported by a wide range of designs and the service standards they have come to expect from us,” he said.
The emphasis on varied designs and budgets reflects the breadth of the jewellery market, where purchases can range from major wedding investments to smaller festive gifts and everyday accessories. A broad product mix enables the retailer to address these different occasions within a single showroom.
Festive offers add sparkle to the launch
To mark the opening, customers can avail themselves of introductory offers valid until November 15, 2026.
The announced offers include:
- Flat 8% making charges on plain gold jewellery.
- Up to 30% off making charges on antique gold, uncut and gemstone jewellery.
- Up to 30% off the diamond value on selected diamond jewellery collections.
The discounts are subject to the applicable terms and the selection of eligible products. Customers should check the final invoice and offer conditions at the showroom before making a purchase.
Beyond the shine: A promise of transparency
Jewellery purchases involve more than design and craftsmanship; purity, certification, pricing transparency and after-sales service are also important considerations for buyers.
Malabar Gold & Diamonds says the showroom follows its responsible retail practices. Its gold jewellery is BIS hallmarked with a Hallmark Unique Identification (HUID) number, while its diamonds are tested and certified.
Under its stated Malabar Promises, the company offers 100% exchange value on gold and diamond jewellery, transparent pricing, lifetime free maintenance and responsibly sourced products, subject to the applicable terms and conditions.
These commitments form part of the retailer’s effort to position trust and service alongside design choice. For customers, checking hallmark details, certification, the applicable exchange policy and the breakdown of making charges remains important when comparing jewellery purchases.
Gujarat’s golden retail opportunity
The opening of the Maninagar showroom underscores Malabar Gold & Diamonds’ intention to strengthen its presence in Ahmedabad and reach a wider range of jewellery customers across Gujarat.
With its combination of bridal collections, everyday designs, diamonds, silver and introductory offers, the new outlet seeks to serve multiple purchasing occasions while reinforcing the brand’s focus on customer service and responsible retailing.
The real measure of this golden expansion will be how effectively the showroom converts its wide-ranging portfolio and stated service commitments into lasting customer confidence.