NE HEALTH BUREAU
NEW DELHI, MAY 24
Ahead of World Menstrual Hygiene Day, May 28, Paree, a sanitary napkin brand, has announced Period Leave for all its female employees, says a top official of the company.
The company has already been propagating #SheFirst #PadsAreEssential campaign and encourages women to put their needs and hygiene first. The company strongly believes that it is time that every woman starts prioritizing her needs and begins to focus on her menstrual health and hygiene, without guilt, without shame.
Taking this conversation further and in keeping with the brand’s commitment towards #SheFirst, on the occasion of World Menstrual Hygiene Day, Paree, in a first-ever Human Resource landmark, announced Period Leave for all its female employees.
Almost 40% of Paree employees are women with women making 80% of the corporate staff and will benefit from this policy, as this one-day Period Leave per month will allow women to take it a little easy if they are having a rough period, and only if they choose to do so. This is not a mandatory leave and the choice to avail it or not is completely up to the employee. Moreover, this policy is not just limited to corporate office staff but is also extended to female staff working in all other verticals & units. The managerial and corporate staff can avail of work from home whereas it is a paid leave for the factory and on-ground sales staff.
To make the announcement of period leave come alive, Paree created a video titled “Keep It Real #PareePeriodLeave” capturing different reactions of their employees.
Interventions like period leaves, sanitary pad dispensers, and menstrual hygiene medical kits at the workplace are steps in the right direction. Menstrual discomfort and hygiene are real issues and it is time that we start acknowledging it.
Elaborating on this initiative, Sahil Dharia – CEO & Founder, Paree, says, “I advocate Period Leave for our female workforce, those who want to avail of it, that is. It is a choice that we as an organization will accord to our women employees. Women are the nucleus of our socio-economic environment – and their mental and physical health should be an absolute priority.”