NE BUSINESS BUREAU
NEW DELHI, JUNE 4
The winner of Miss World 2017 and Bollywood debutant Manushi Chhillar has been roped in by fitness and sportswear brand Adidas as its female brand ambassador.
Manushi’s association with the brand is her first global brand endorsement deal.
Commenting on the association, she said: “I’m super excited to be a part of the Adidas family. It is an honour to be a part of a legacy brand like Adidas that is synonymous with anything related to sports and fitness. To be among some of the global titans of the sports and entertainment industry, as the brand ambassador for India, is a huge moment for me that I will cherish forever.”
“My fitness regime is holistic – focused on a balanced lifestyle, sleep, food, thoughts, plays an important role because fitness and health are not just about physical well-being but your mental, emotional and physiological well-being as well. Being fit is important in these unprecedented times and I would encourage all my fans to take out time to be fit and health,” Manushi added.
At the announcement of the association, Manish Sapra, Senior Brand Director, adidas India said, “Manushi is an inspiration for many young women who aspire to break barriers and aim for the stars. She has made the entire country proud through her journey, and we take pride in welcoming her to team adidas. At a time when the nation is seeking constant motivation and inspiration, we want to encourage everyone to adopt fitness activities and continue to believe in the power of sport. The playground awaits them, and when things get better, we all will be ready for sport.”
Manushi is joining adidas team and a powerful roster of adidas ambassadors, including Ranveer Singh, Rohit Sharma, Hima Das, and over 20 other top athletes and youth icons who are redefining India’s sporting and fitness culture.
Over the past several days adidas has encouraged over a million people across the globe, including India which is one of the top countries in participation, to join the #HOMETEAMHERO Challenge that supports the WHO COVID19 Response Fund. adidas will be donating $1 for every hour of fitness activity clocked on the adidas running and adidas training apps till June 7. If you want to be a part of this global movement, all you have to do is download the adidas running or training app and register for the challenge
