NE BUSINESS BUREAU
NEW DELHI, JUNE 24
Samsung India announced the launch of its new online range of TVs – the next edition of its much loved lifestyle TV, The Frame 2020 and 10 new Smart TV models – on Flipkart, Amazon and Samsung’s official online store Samsung Shop. The sale commenced at midnight of June 19, 2020.
The Frame 2020 is being sold on Flipkart while the new online Smart TV range – 4K UHD, FHD and HD Ready TVs – is being launched under the ‘Get More from TV’ campaign on Flipkart and the ‘Wondertainment’ campaign on Amazon.
Early bird consumers doing pre-paid transactions in the first 48 hours of the sale on Flipkart for The Frame and online Smart TVs, using their credit cards and debit cards will get an additional instant cashback of up to Rs 1,500. Amazon consumers will get instant cashback up to Rs 1,000 on pre-paid transactions through their SBI credit cards.
Consumers can also avail exciting no-cost EMI options, with EMI starting Rs 3,125 for 24 months for The Frame 2020, and Rs 805 for 18 months for the new range of online Smart TVs.
The Frame 2020 is a perfect amalgamation of Samsung’s revolutionary QLED technology and innovative design, enhancing both the living space and entertainment experience for consumers. The QLED technology enables beautiful colors, exceptional contrasts, and impeccable details with 100% color volume.
But what’s most unique and spectacular about The Frame is that when it is not being used as a TV, it moves into Art Mode, turns into a picture frame that can display over 1,200 digital art from around the world, and transform everyday living space into an art gallery. Just like how a framed picture looks different depending on the time of day, The Frame adjusts the screen brightness based on the ambient light in the room, using its in-built motion and brightness sensors.
The online Smart TVs are a perfect amalgamation of technology, aesthetics, and functionality. The 4K UHD TVs feature segment-first thee-side Boundless Design and a 4K Processor, delivering an unparalleled viewing experience with sharper, crisper images displaying magnificent life-like picture quality
The new edition of Frame as well as the advanced online Smart TVs are designed for young millennials and consumers of online content. They come with Auto Hotspot technology, USB 3.0, and support voice assistants such as Google Assistant and Amazon Alexa in addition to Samsung’s native Bixby. That’s not all, these Smart TVs are loaded with features such as Game Enhancer for smooth lag-free gaming, Content Guide for curated content, Personal Computer Mode, Home Cloud, and Music Player, among others.
On the productivity front, based on recent consumer insights, Samsung has added a free subscription to Office 365, along with 5 GB of cloud storage space. These TVs come with the unique Personal Computer mode allowing users to transform their TV into a full-fledged PC. With this, users can choose to work from the cloud, mirror their laptop wirelessly without the internet for big-screen convenience or remotely access their office computer. The TVs are secured by multi-layered Knox for unmatched security and provide seamless access to Office 365 services over the cloud.
Addressing the content consumption trend, The Frame 2020 and the 10 new Smart TV models will also provide native support for a wide range of OTT platforms such as ZEE5, SonyLIV, Amazon Prime, Netflix, Voot,. Consumers purchasing Samsung’s new Smart TVs will get access to content with attractive offers worth INR 1095. They can avail up to 50% discount on subscriptions of OTT platforms such as ZEE5 & Eros Now. Moreover, consumers can get free subscription for music streaming apps such as Gaana Plus for one-year and Apple Music for 3 months.
Consumers purchasing The Frame 2020, in addition, will be offered a free three-month subscription to the Samsung Art Store worth Rs 897, housing curated artworks from around the world.
“Online consumers, today, want their televisions to not just deliver great performance but also provide personalized experiences. Samsung 2020 range of online TVs come loaded with powerful new features that will not only enhance viewing experience but will also treat our consumers to a new standard of indulgence. These beautifully designed TVs are equipped to surpass the changing content consumption needs of our consumers, in sync with their lifestyle demands. We are partnering with Flipkart and Amazon to bring to our consumers this exciting product portfolio with attractive content, productivity and cashback offers, said Piyush Kunnapallil, Director – Online Business, Consumer Electronics, Samsung India.
Price and Availability
The Frame 2020 will be available on Flipkart and Samsung’s official online store Samsung Shop. The
TV will be available in three sizes – 50-inch (1m 25 cm), 55-inch (1m 38cm) and 65-inch (1m 63cm), for Rs 74,990, Rs 84,990, Rs 139,990, respectively. The Frame 2020 will come with 10-year no screen burn-in warranty, and one-year comprehensive warranty and one-year additional warranty on the panel.
The online Smart TV models will come in sizes starting from 32 inch (80cm) and going up till 65 inch (1m 63cm). The 4K UHD TVs come in four sizes 43-inch (1m 08cm), 50-inch (1m 25cm), 55-inch (1m 38cm) and 65-inch (1m 63cm). The new FHD and HD Ready Smart TV range will be available in 43-inch (1m 08cm) and 32-inch (80cm) respectively.
Among the new range of online Smart TVs, Samsung’s 4K UHD Smart TV models will range from Rs 36,990 for the 43-inch version to Rs 89,990 for the 65-inch version, while FHD and HD Ready Smart TV models will start from Rs 14,490 for the 32-inch model and go up to Rs 31,990 for the 43-inch model. The new range of TVs will come with one-year comprehensive warranty and one-year additional warranty on the panel.
