NE BUSINESS BUREAU
HYDERABAD, JULY 29
Centuary Mattresses has announced, on Wednesday, now it ventured into‘Online Exclusive category’ of mattresses with the launch of ‘Sleepables Mattress’ – India’s first ‘Pocketed Spring Mattress in Box’. The company has forged partnerships with the major e-commerce players for this Online exclusive range of mattresses that offers superior quality with the luxury in stylish designs of mattresses, a company release said.
The high-quality pocketed spring mattress will be compressed, rolled, and packed in an easy-to-carry box. All the consumer needs to do is just unpack it, unroll it, and wait for a few
seconds as it automatically decompresses making it convenient to transport and handling. The Rollpack range is available on Amazon, Flipkart, Pepperfry and Centuary’s website as well. These Rollpack mattresses are manufactured at Centuary’s own manufacturing plants in Hyderabad.
‘Sleepables By Centuary Pocketed Spring Mattress’ is a first of its kind technologically superior mattress designed with independent pocketed springs, which ensures zero motion transfer even if someone is tossing and turning on the other side of the bed. Sleepables pocket spring mattress uses an advanced spring technology with active edge support and plush PU (Polyurethane Foams) Foam comfort layer and quilt. The ‘Sleepables’ range of mattress is available in all standard sizes of Single, Double, King, and Queen size beds with an option of customized size also. The sleepable range is available in 6 inches and 8 inches thickness with a starting price of Rs 8,000 to Rs 24,000 depending upon the size of the mattress.
Speaking about Centuary’s launch of the Online Exclusive range, Uttam Malani, Executive Director of Centuary Mattresses said,“Sleepables By Centuary is expected to be the growth driver for Centuary’s push into Online sales leadership of the mattress category, which is currently dominated by multiple unorganized players and private labels. It also strengthens our positioning in the segment of the superior product configuration since Rollpack spring mattresses need high-quality technology that has never been deployed in India earlier.
