NE BUSINESS BUREAU
ANAND, AUG 16
Amul, brand of the Gujarat Cooperative Milk Marketing Federation, on Friday said it has decided to digitise the artificial insemination service, a proven scientific method for improving genetics of animals, for dairy animals in its operational area.
The digitisation of artificial insemination service was initiated on an experimental basis during 2019 in 25 village milk producer societies and was monitored and studied for one year, Amul said in a statement.
After getting functional and operational results, all the 1,200 village-level milk producer societies of the Amul Dairy milk shed area will be covered under digitalisation, Amul Dairy, Anand, Managing Director Amit Vyas said.
Digitisation of the artificial insemination service will provide instant service to the milk producers as well as information of milch cattle is also stored in the mobile software system and can be analysed.
Vyas further said a good response to this method has been received from the members of all village milk producer societies in the Amul Dairy milk shed area.
“On registration in Amul call center for AI, an automatic message is sent to the milk producer as well as the artificial insemination technician of the milk society through mobile. The artificial insemination technician immediately reaches the milk producer’s house and performs the artificial insemination and updates all the information in the mobile on the spot, the message of artificial insemination completion is received at Amul call-center and milk producer. Pregnancy diagnosis is done after 2.5 months for which artificial insemination is notified through SMS. If the animal is found pregnant, the information is updated in the mobile application system. After nine months, calving related information like sex of the calf is registered in the mobile application along with its date of birth. With this information, deworming and vaccination can be planned by Amul Dairy,” Vyas said.
Digitisation of artificial insemination services will help to get the data of pregnancy months, calving prediction, and milk production accordingly, which will help to plan milk processing at the plant level, he added.
Currently, registration of more than 4,500 artificial insemination calls is done by Amul Call Centre daily.
Amul Dairy performs more than one million artificial insemination annually in the milk shed area.
Through digitalisation, transparent information, as well as its analysis, can be used to make accurate decisions and make the animal husbandry business flourish, Vyas noted.
