NE BUSINESS BUREAU
VADODARA, JAN 8
The Personal Wealth Management business, part of Edelweiss’ Global Investment Advisory vertical serving salaried professionals and HNIs, on Monday announced that it has seen a significant increase of 100 percent in the user base in Gujarat for its mobile trading application – Edelweiss Mobile Trader (EMT), a top official of the company said.
Edelweiss Personal Wealth Advisory has also seen an increase of 23 percent in its client base in the last two financial years from Gujarat, and has witnessed a revenue growth of 35 percent CAGR in the last three financial years across India. The company’s growth is attributed primarily to the customised and unbiased advisory provided to investors through user-friendly and advanced technology platforms that has been developed in-house, to enable easy investment and trading in the financial market.
Speaking on this announcement Rahul Jain, Head – Personal Wealth Advisory, Edelweiss said, “India is in an exciting phase of growth and the time is right for Wealth Management Advisories to adapt to changing needs of the customer. Best-in-class advisory and innovative technology platforms have always been a cornerstone of our services. We are very bullish about our growth in Gujarat. It has witnessed a significant increase in adoption of technology especially for our app Edelweiss Mobile Trader (EMT), which has witnessed an upsurge on our user base in the last two financial years.”
Rahul further adds, “The recently launched biometric authentication embodies our customer first approach. The new feature will allow customers to login securely and respond to market movements faster, to invest in their financial goals.”
Updates On Edelweiss Mobile Trader (EMT)
The important points to note is that the unique user base in Vadodara for our mobile application has risen to 65 percent. If you look at the users between age group of 18-34 years, the app offerings is being actively used by millennials who constitute 50 percent of the users nationally and in Vadodara the millennial users stands at 35 percent.
Edelweiss Mobile Trader (EMT) today is one of the highest-rated stock trading apps in the country and clocks over 1 million downloads pan India.
Other Interesting Features On Edelweiss Mobile Trader (EMT)
Keeping the customer requirements in mind, EMT provides a personalised multi-user friendly application, that can be useful for both the segments. Some of the other interesting features loaded in the new version are:
EMT is the only app in the country where Non-Customer/Non-Edelweiss account holders can also apply paperless IPOs.
Going ahead, Edelweiss plans to roll out services like Direct Mutual Fund and National Pensions Services (NPS). Under Direct Mutual Fund, the brokerage charges for investors would be cut down by half.
“India is in its exciting phase and it is the right time to adapt to the changing needs in the wealth management industry. As we move towards the dream of becoming a $5 trillion economy, I feel technology will play a crucial role in our business”, said Jain.
