- ABP Majha has achieved a remarkable reach of 19.9 million
- ABP Ananda has captured an impressive 17.6 million viewers
NE BUSINESS BUREAU
MUMBAI, OCT 19
In a demonstration of its unparalleled presence in the digital news sphere, ABP Network has solidified its leadership with ABP Majha and ABP Ananda topping the Comscore video leaderboard in the Marathi and Bengali segments, respectively. The latest data from Comscore VMX for August 2024 reveals that ABP Majha has achieved a remarkable reach of 19.9 million, while ABP Ananda has captured an impressive 17.6 million viewers, maintaining their top position as the most trusted news sources for Marathi and Bengali audiences.
ABP Ananda has also distinguished itself with outstanding video engagement, recording a staggering 413 million video views in August, showcasing a more than double month-on-month growth. This growth highlights the channel’s commitment to delivering compelling content that resonates deeply with its audience.
With 1.5 billion views in FY24-25 so far as per Comscore VMX, ABP Majha has also achieved a huge 65% growth in viewership in the current year (April-August 2024) compared to the corresponding period in 2023, recording the highest growth in the Marathi market.
Both ABP Majha and ABP Ananda have been retaining their No. 1 spot for more than two quarters now, becoming synonymous with breaking news and in-depth coverage of crucial events, and establishing themselves as the go-to platforms for their respective audiences. Their consistent ability to outperform competitors has further solidified their roles as leading sources of quality journalism in the Marathi and Bengali markets.
As ABP Network continues to dominate the digital news landscape, ABP Majha and ABP Ananda remain dedicated to meeting the evolving needs of their viewers, upholding their reputation as premier platforms for news and information.
