- A new era of experiential retail in India offering PCs, Tablets, Consumer Electronics, Appliances and Personal Care
- It’s ideally located at Dev Atelier in Prahlad Nagar, Acer Plaza and represents a bold step in experiential retail by, offering customers a premium hands-on interaction with an extensive lineup of Acer and Acerpure products
- We have roped in Bollywood star Janhvi Kapoor as the company’s newest brand ambassador: Harish Kohli, President & Managing Director, Acer India
GOWRI MANICKAVASAGAM
AHMEDABAD, NOV 21
Having established as top 3 among IT Hardware brands and global leader in technology and innovation, Acer India, riding high on its Taiwanese parent company’s research and development and innovation, has recently forayed into consumer electronics and home appliances segment.
Aiming to penetrate the home appliances market and strengthen it in retail electronics segment, Acer has officially launched Acer Plaza, its first mega concept store of the country in Ahmedabad, the Vibrant Gujarat’s commercial capital.
It’s ideally located at Dev Atelier in Prahlad Nagar, Acer Plaza and represents a bold step in experiential retail by, offering customers a premium hands-on interaction with an extensive lineup of Acer and Acerpure products. This flagship store houses everything from Acer and Acerpure’s latest range across laptops, smart TVs air purifiers, water purifiers, personal care, vacuum cleaner, and more creating an immersive and interactive experience for visitors—all under one roof.
The launch of Acer Plaza marks a major milestone in Acer’s journey in India, particularly as it celebrates its 25th anniversary. Ahmedabad, a rapidly growing city with a dynamic consumer base, was chosen strategically for Acer’s first concept store, reflecting the company’s commitment to engaging directly with customers and expanding its footprint in India’s burgeoning tech market.
Andrew Hou, President, Pan-Asia Pacific, Acer Inc., commented on the launch, “This year is a special one as we celebrate 25 years of Acer in India. The opening of our first mega store, Acer Plaza, in Ahmedabad is just the beginning of a larger journey of expanding our base and offering a range of products from Acer PCs to Acerpure Home Appliances. We are excited to bring this unique retail experience to other cities across India. Acer Plaza exemplifies our commitment to delivering cutting-edge technology while fostering a closer connection with our customers through immersive, personalized experiences.”
Andrew Hou, President, Pan-Asia Pacific, Acer Inc inaugurates Acer Plazs while Harish Kohli, President & Managing Director, Acer India; Sudhir Goel, Chief Business Officer, Acer India and others look on, in Ahmedabad, on Wednesday-NE photo
Harish Kohli, President & Managing Director, Acer India, added, “We understand that today’s consumers seek more than just products—they seek experiences that bring technology to life. Acer Plaza offers customers a space to interact directly with our latest innovations across Acer and Acerpure products, showcasing how our solutions can seamlessly integrate into and enhance their daily lives. This will be the start of bringing more Acer Plaza stores to our consumers and to our ambitious goal of opening overall 175 stores, taking the total number of stores to over 500 by the first half of 2025 in both Acer Plaza and Acer Mall format, strengthening our engagement with consumers across India.”
Commenting on the company’s brand ambassador, Kohli said, “We have roped in Bollywood star Janhvi Kapoor as the company’s newest brand ambassador. The campaign featuring Kapoor will run across touchpoints and reinforce a host of Acer products: Her vibrant personality and strong connection with the youth make her the perfect voice for our brand.”
Speaking about the sales trend, Kohli said, “While offline sale is around 80%, online sale is 20%. This shows that consumers want to experience the products before buying. As a consumer-friendly brand, we are planning to launch more brand outlets and flagship stores.”
“In Q3 2024, we moved to the number three position from number four in the IT hardware segment. We aim to move to the second slot by 2025. Our market share has grown to 15% when compared to the corresponding year’s Q3 market share of 11.7%,” Kohli added.
When asked about its marketing strategy of home appliances, Kohli said, “We are having a strong base of over 10 million customers. We are providing fresh technology at affordable prices. This milestone reflects our dedication to innovation and our commitment to Indian consumers. Our water purifiers are manufactured in Ahmedabad and other products are locally manufactured in Noida, Tirupati, Pondicherry and Gurugram units, supporting the Make in India initiative. Together, we aim to foster economic growth and technological advancement, delivering cutting-edge solutions that meet the diverse needs of Indian consumers and empower them to embrace a technologically enriched future.”
Sudhir Goel, Chief Business Officer, Acer India, added “The launch of Acer Plaza in Ahmedabad marks a significant milestone in our journey to provide customers with an immersive and holistic retail experience. Bringing together cutting-edge technology and an expansive range of offerings across PCs, tablets, consumer electronics, appliances, and personal care, Acer Plaza reflects our commitment to innovation and customer satisfaction. We are also proud to showcase ‘Make in India’ products in laptops, tablets, Smart TVs, Desktops PCs, water purifiers, and more, which are locally manufactured products. This store sets a new benchmark in experiential retail, and we are excited to expand our footprint across the country.”
The Acer Plaza format exemplifies Acer’s forward-thinking approach to retail by offering Indian consumers direct access to its diverse product portfolio in PCs and consumer appliances. This initiative also strengthens Acer’s commitment to expanding its retail presence in diverse locations, providing an easily accessible, premium experience for customers throughout India.
