NE BUSINESS BUREAU
AHMEDABAD, MAY 31
Now, it is easier than ever to order homemakers’ favourite Fortune products. Adani Wilmar Limited, which offers a range of edible oils and food products under the Fortune brand, has launched its own mobile application – Fortune Online – offering a one-stop solution to customers for their kitchen needs, a top official of the company said on Monday.
Commenting on this initiative, Angshu Mallick, CEO & MD, Adani Wilmar Limited, said, “The mobile app is another feather in Adani Wilmar’s hat, and reiterates our customer-oriented approach. The app has been launched at a time when more and more customers are preferring to buy groceries online, especially since the COVID-19 pandemic broke out last year. The app allows customers to buy from the whole range of Fortune products, and get it safely delivered at their doorsteps at attractive prices.”
Mallick said that Fortune products continue to be available on various e-commerce platforms, modern retail, and provision stores.
At present, customers in 17 towns viz., Ahmedabad, Gandhidham, Pune, Akola, Gurugram, Lucknow, Chandigarh, Noida, Panchkula, Mohali, Kanpur, Kolkata, Indore, Jodhpur, Raipur, Bengaluru and Hyderabad can place orders for Fortune oils and its range of food & personal care products using the app, which is available on Android, iOS, and Website www.fortuneonline.in.
“We will be rolling out the app in other key markets in the coming days,” added Mallick.
In less than a month since the app was launched, it has been downloaded more than 11,000 times so far.
In addition to a range of edible oils, customers can also buy Rice, Soya Nuggets, Atta, Besan, Suji, Pulses, ready-to-cook Khichdi & Soya Chunkies, Sugar, and Maida, from the app. A range of soaps as well as recently launched handwash and sanitizer of Alife brand, which is another brand owned by Adani Wilmar, will also be available on the app.
Get free gift on first order
Once the order is placed, the products are delivered with no delivery charges taken from the consumers. The deliveries are completed within 2-3 days. Customers are eligible for getting a free gift on their first order. There are exclusive combos available, and consumers can avail discounts up to 45% on products ordered from the application. The application has convenient and user-friendly interface. We have also adhered to all the safety parameters such as cashless transaction as the application includes multiple payment options, contactless delivery and the delivery personnel follows all safety protocols too.
