NE BUSINESS BUREAU
AHMEDABAD, APR 11
Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its exclusive store on CG Road, Ahmedabad on Tuesday. This will be Linen Club’s 3rd store in Ahmedabad and the 5th store in Gujarat.
Commenting on the launch, Pankaj Agarwal, Vice President, Retail, Apparel & E commerce, Linen Club at Aditya Birla Group said, “Our Linen fabrics have always been a preferred choice amongst linen lovers. Now we are extending another exclusive destination for linen enthusiasts. The new store at C G Road will have our complete range of fabrics along with Linen based apparels for both men as well as women. With our continued focus on enhancing our product portfolio, introducing new categories as well as category-first innovations, and offering sustainable solutions to the consumers, we aim to build Linen Club as the most preferred and conscious brand for the evolved consumer of today.”
Replying to a query on the company’s expansion plans in Gujarat, Agarwal said, “We have planned to open three more Linen Clubs in Gujarat. The sixth store will be opened in the Milk Capital of India, Anand.”
- This will be Linen Club’s 3rdstore in Ahmedabad and the 5th store in Gujarat.
- Linen Club’s new offering – Ethnique, a ceremonial collection of pure linen fabrics, provides a complete solution for weddings from Haldi, Mehandi, Sangeet to the main attire.
- Linen Club is a pioneering brand of Linen in India with over 7 decades of expertise in weaving the finest quality linen fabrics crafted with authentic flax fibres sourced from France and Belgium
Interacting with the media, Paresh Shah, franchisee of this flagship store, said, “This is our biggest store in Western India. We have 36 stores in Maharashtra and three in Gujarat. The rise in shopping culture in emerging cities is one of the most critical growth drivers for all businesses especially fashion retail. CG Road in Ahmedabad promises the right footfalls of intended consumers. Linen Club opened its 2nd store on CG Road with its widest range of 3000 + designs in fabrics and an extensive collection of apparels across men and women spanning across all applications such as Shirts, Trousers, Shorts, T-shirts, Jackets, Kurtas, Bandis and more. The extensive offerings of pure linen and linen blended collection will certainly win many Linen lovers in the city of Ahmedabad.”
When asked about the issue of one size does not fit all, Shah said, “We have in-house tailoring facility to cater to the needs of all customers. This facility will help in alterations of readymade garments as well as tailoring needs.”
Linen Club is a pioneering brand of Linen in India with over 7 decades of expertise in weaving the finest quality linen fabrics crafted with authentic flax fibres sourced from France and Belgium. Linen Club offers the widest range of designs in India and is synonymous with the finest quality linen. Linen Club has 7000+ points of sale as multi-brand outlets and 200+ networks of stores and exclusive brand outlets. With the largest retail chain of linen in India, Linen Club serves as one-stop destination for all linen lovers and is the No.1 Linen Brand in the country.
Linen is a naturally sustainable fibre. Linen Club’s entire range made of 100% linen or blended natural yarns is an eco-friendly range. It is comfortable, breathable as well as light at the same time.
The versatile fabric also looks classic and timeless when worn as part of one’s celebrations. Linen Club’s new offering – Ethnique, a ceremonial collection of pure linen fabrics, provides a complete solution for weddings from Haldi, Mehandi, Sangeet to the main attire.
With its new age innovations and consumer understanding, Linen Club is ready to capture the western market and make its mark in the favorite city of Ahmedabad.
