NE BUSINESS BUREAU
CHENNAI, DEC 1
In a move to assist consumers in buying jewellery for weddings and related occasions, Titan’s jewellery arm Tanishq has introduced a new purchase plan – Rivaah Aashirwaad, a release from Tanishq said.
The wedding jewellery purchase plan has been unveiled with the onset of the Big Wedding Season in India. Through this Plan, consumers can plan their wedding jewellery purchase in a structured and systematic manner and yield great discounts on the making charges towards the end of the Plan.
As the name signifies, Aashirwaad is the blessing in gold that is gifted to the bride as a token of love and appreciation by her loved ones as she embarks on her new journey in life. Families plan wedding purchases well in advance and it being one of the biggest expense in the life cycle of the customer, the plan incentivizes the customers by enrolling them in a secured monthly purchase plan which is structured in a way that offers better value for money compared to spot purchase. Rivaah Aashirwaad gives customers the flexibility to plan their purchase in terms of the quantum, duration and benefits which are transparent.
Tanishq introduced Rivaah – its dedicated wedding jewellery sub-brand in 2017, catering to the diverse and varied jewellery needs across communities and regions. Wedding Jewellery across cultures symbolises the richness & heritage inherent to Indian Weddings as they signify start of a new journey for the bride.
Speaking on the occasion, Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd said, “In Indian culture, buying and adorning gold jewellery holds significant importance, especially for weddings. Being India’s most trusted jewellery brand, we appreciate the auspiciousness of gold associated with wedding rituals. All parents want the best for their daughter and the jewellery they give to her for her special wedding day is symbolic of their blessings and eternal love for her.
Recognising this special emotion, Tanishq has launched ‘Rivaah Aashirwaad’, a flexible Purchase Plan, for acquiring jewellery in a systematic planned manner coupled with a very attractive discount on making charges, for weddings and other related occasions. With Rivaah Aashirwaad, we aim to offer the best opportunity to brides and their families to build their wedding trousseau with the finest Tanishq designs, assurance of purity and at competitive prices.”
Keeping in line with all COVID-19 safety and precaution norms, Tanishq adheres to strict compliance of advanced Gold standard safety norms across all stores. The brand has also recently introduced an array of phygital features available for the customers to shop from the comfort of their home and providing them with an enjoyable Omni channel shopping experience, the release added.
