- Brand logo debuts on men’s jersey after women’s, fueling cricketing pride & national passion
- The unveiling is part of Apollo Tyres’ 3-year strategic partnership with the BCCI, reflecting a powerful collaboration that extends beyond sponsorship into the heart of India’s sporting culture
NE SPORTS BUREAU
AHMEDABAD, OCT 2
Apollo Tyres took center stage in Indian cricket on Wednesday as its logo appeared on the men’s national team jersey for the very first time, unveiled in Ahmedabad ahead of the opening Test match against West Indies. The milestone comes just two days after the logo’s debut on the women’s team jersey during their clash against Sri Lanka in Guwahati.
The unveiling is part of Apollo Tyres’ 3-year strategic partnership with the BCCI, reflecting a powerful collaboration that extends beyond sponsorship into the heart of India’s sporting culture.
“Cricket unites the nation like no other sport, and through this association, we aim to go the distance with the teams and their supporters, embodying the spirit of determination, resilience and excellence,” said Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd.
For millions of cricket fans, the Apollo logo on India’s blue jersey represents more than just branding—it is a symbol of shared pride, national unity, and a celebration of the game that binds generations together.
Apollo Tyres believes this partnership will inspire young talent, support the game’s ecosystem, and fuel countless memorable moments as Team India takes on global challenges.
