- Broadcasters disconnect signals to cable operators over new norm, over 4.5 crore Cable TV connections impacted
- The All India Digital Cable Federation (AIDCF) members continue to not comply with the new price regime and make false claims, leaving millions of subscribers in a lurch
- Earlier, the broadcasters issued notices on February 15 to cable operators/Multi System Operators to sign the new Reference Interconnect Offer (RIO) for New Tariff Order (NTO) 3.0 issued by the sectoral regulator TRAI.
- As of today, all the broadcasters, all DTH providers and most of the cable operators, including some AIDCF members, have implemented the amended regulatory framework.
- Consequently, more than 90% of the DPOs have signed the revised interconnect agreement issued by the broadcasters, thereby choosing to comply with the law and ensuring that the service is not disrupted for majority of the subscribers.
NE BUSINESS BUREAU
MUMBAI, FEB 19
The Indian Broadcasting and Digital Foundation (IBDF), a body which represents the broadcasters and digital streaming platforms, on Sunday said some cable operators did not sign fresh agreements forcing them to disconnect their services after serving due notice.
“Broadcasters had taken a price increase after 4 years post the release of new NTO guidelines by TRAI. Most DTH and Cable operators, whose base adds up to 80% of India’s PayTV customers, have already started implementing the new prices and they have had to increase consumer prices by approx 5 per cent after 4 years,” said IBDF statement quoting Secretary-General Siddharth Jain.
It further said: “Some cable operators did not sign fresh agreements, thus forcing broadcasters to disconnect their services after serving due notice.”
According to AIDCF, besides its members, various independent MSOs have also been disconnected by these broadcasters since most of the large and medium MSOs have refused to sign the RIOs with this increased price.
AIDCF President Anirudhsinh Jadeja said the matter is sub juice also as the federation has challenged the NTO 3.0 before the Kerala High Court and in which hearing would commence next week.
“The All India Digital Cable Federation (AIDCF), in its latest announcement, has made some inaccurate remarks regarding the new price regime, which came into force on February 1, 2023. After an extensive consultative process, the Telecom Regulatory Authority of India (TRAI), notified the amended Regulations and Tariff Order on November 22, 2022. AIDCF and its members also participated in the consultative process and were clearly aware of the timelines prescribed by TRAI. They understood that the law mandates that the TV channels could only be provisioned under a signed interconnect agreement. As of today, all the broadcasters, all DTH providers and most of the cable operators, including some AIDCF members, have implemented the amended regulatory framework. Consequently, more than 90% of the DPOs have signed the revised interconnect agreement issued by the broadcasters, thereby choosing to comply with the law and ensuring that the service is not disrupted for majority of the subscribers,” says IDBF statement.
Under the new pricing regime, the subscriber has the flexibility of choice on whether to pick one channel or a bouquet of channels. The maximum monthly subscription fee for a channel to be included in bouquet is INR 19/- which is significantly lesser than the price of essentials in the country. The attempt of the AIDCF to invoke consumer sentiment on the price increase is belied by their attempt to increase that portion of the consumer bill that goes only to the AIDCF members, i.e. Network Capacity Fees (NCF).
TRAI’s 2017 regulations brought in a separate charge of Network Capacity Fees (NCF), which DPOs charge and collect from the subscribers for provisioning access to the TV services. DPOs collect subscription fees in advance from consumers but do not pass the share to broadcasters in a timely manner. The price hike during implementation is largely due to the demand of the increase in the NCF by the DPOs and not at the back of the channel prices. While no pay TV channel is provided against the said charge, the burden of this cost ultimately results in making the TV services expensive for the subscribers. As a result, the AIDCF’s claim that broadcasters are driving up TV channel prices and that 45 Mn households have been impacted by channel disruption is completely false. Having not been granted any interim relief in multiple High Courts, the AIDCF is seeking to invoke public sympathy through a false narrative, the statement added.
While the broadcasters are under no legal obligation to provide any additional opportunity to the AIDCF members, they offered such DPOs additional 48 hours to sign the revised interconnect agreement in order to continue receiving TV signals without interruption, keeping in mind the interest of the subscribers. While some operators have signed the agreement, AIDCF members, have chosen to ignore it and deliberately refused to sign the revised Interconnect offer. The broadcasters, therefore, had no legal recourse but to disconnect TV services from the DPOs that refused to comply with the regulatory framework.
Furthermore, AIDCF is not only in defiance of the law but is also holding less than 25 Mn subscribers hostage, solely for its own commercial reasons and circulating misleading information. The press release issued by AIDCF tantamounts to an attempt to influence the public with respect to the matter pending consideration before the court. These DPOS are minority in number compared to the ones who have already signed and due to their non-compliance, are depriving consumers of their favourite channels. In this scenario, Indian Broadcasting and Digital Foundation (IBDF) would like to urge the impacted viewers to reach out to other operators to subscribe to their favourite channels.
Consumers are the centre of any broadcasters’ strategy and AIDCF members are only causing inconvenience to them by making false claims and leaving them without their favourite shows for selfish reasons. Broadcasters are constantly introducing new channels with engaging new content, further creating proliferation in the industry, creating avenues for employment and providing a variety of entertainment options to the consumers.
