- The booth will feature a Virtual Reality experience of the A350 aircraft, highlight an extensive network map, and showcase unique brand elements such as Tales of India, Gourmair hot meals, the recently launched Inglish Dictionary, and more
- It will be held from 28 April to 1 May at the Dubai World Trade Centre (DWTC), UAE
- Air India now connects 45 domestic and 43 international destinations, while Air India Express operates 38 domestic and 17 international destinations
NE BUSINESS BUREAU
DUBAI, APR 26
Air India and Air India Express are set to participate in the Arabian Travel Market (ATM) 2025, to be held from 28 April to 1 May at the Dubai World Trade Centre (DWTC), UAE. Located at booth numbers AS7290 and AS7295 in the Asia pavillion of hall 8, the two airlines will present their complementary strengths in a modern, immersive space, designed to reflect the bold new era of the two airlines. The Arabian Travel Market has been a gateway to global travel and tourism growth, unlocking business potential for the industry for over three decades.
Spanning over 100 square metres, the combined booth of Air India and Air India Express at ATM 2025 offers a vibrant showcase of the evolving Tata group airlines, blending tradition with technology and storytelling with service. Designed with a digital-first approach, the pavilion features a captivating Virtual Reality (VR) zone where visitors can step inside Air India’s cutting-edge A350 aircraft and explore its flagship product. Displays of the newly upgraded 787-9 Dreamliner and A321 cabins further reflect Air India’s commitment to world-class comfort and innovation as part of its Vihaan.AI transformation journey.
Air India Express brings its distinct personality to life through interactive and visually rich touchpoints. Guests can immerse themselves in ‘Tales of India’—a celebration of the country’s rich cultural diversity told through the airline’s vibrant tail art inspired by regional motifs. The recently launched ‘Inglish Dictionary’, a bold and joyful collection of desi expressions wrapped in Sohrai art, offers a playful peek into how India truly speaks. The ‘Gourmair’ section of the exhibition presents an engaging digital display that highlights the Air India Express’ inflight culinary excellence, offering guests a visual taste of India’s diverse and flavourful cuisine.
A prominent highlight of the pavilion is a comprehensive network map, illustrating the expansive reach of both airlines. Air India now connects 45 domestic and 43 international destinations, while Air India Express operates 38 domestic and 17 international destinations. Air India Express operates over 240 weekly flights from UAE to India. The combined pavilion is a must-visit for anyone looking to experience the vision, creativity, and synergy that define the new era of Air India and Air India Express.
The airlines will also make key announcements during the event, including upcoming virtual interline partnerships aimed at enhancing connectivity across global markets. In addition, updates on the new General Sales Agent (GSA) and Representative Agency (RA) in key markets will be shared, further strengthening its presence and accessibility across the region.
The Air India and Air India Express team, including commercial and product specialists, will be present at the booth throughout the event to engage with trade partners and travellers.
