NE BUSINESS BUREAU
HYDERABAD, JAN 18
Air India Express unveiled a captivating display of artistic heritage at Wings India 2024 while showcasing the latest addition to its fleet VT-BXH, a Boeing 737-8 aircraft adorned with the intricate Kalamkari pattern as part of its iconic new brand identity. Kalamkari is a traditional Indian art form that involves hand-painting or block-printing on fabric using a pen-like tool (Kalam) or wooden blocks.
At its brand launch in October last year, Air India Express introduced the contemporary version of its tail art heritage with the ‘Patterns of India’ theme on the variable tail fin design of each new aircraft. Kalamkari often features intricate and detailed motifs, including mythological characters, epic scenes, flora, and fauna. The use of the Kalam in freehand drawing or block-printing results in fine outlines and details in Kalamkari patterns. These designs often involve repetition and symmetry, creating visually appealing and balanced compositions.
- This Boeing 737-8 aircraft is the latest to be operational in the Air India Express fleet, with the tail pattern is inspired by Andhra Pradesh’s famous Kalamkari art
- Bandhani and Patola from Gujarat, Gamosa from Assam, Jamdani from West Bengal, Jamawar from Kashmir, Phulkari from Punjab, Kanjeevaram from Tamil Nadu, Banarasi from Uttar Pradesh
- The airline aims to add another 41 modern, fuel-efficient Boeing 737-8 aircraft in the next two years
The addition of this ninth Boeing 737-8 aircraft to Air India Express’ fleet is a testament to the rapid growth trajectory of the airline. The airline aims to add another 41 modern, fuel-efficient Boeing 737-8 aircraft in the next two years.
Aloke Singh, Managing Director, Air India Express, expressed his enthusiasm for the new addition and said, “At Air India Express, our aim is to offer exceptional customer service with the unique warmth and cultural richness that is representative of India. The Kalamkari-themed new aircraft is a symbol of our commitment to celebrating India’s diverse cultural heritage through our varying tail art. As we continue to progress on this transformation journey, we aim to connect people, places, and cultures, offering a seamless and digitally enabled travel experience.”
Air India Express’ fleet boasts a vibrant array of aircraft, each uniquely reflecting the rich tapestry of Indian culture through its tail art. The airline’s tail art designs include diverse patterns from across the length and breadth of India. Bandhani and Patola from Gujarat, Gamosa from Assam, Jamdani from West Bengal, Jamawar from Kashmir, Phulkari from Punjab, Kanjeevaram from Tamil Nadu, Banarasi from Uttar Pradesh and Kalamkari from Andhra Pradesh and Telangana. These designs pay homage to the diversity and craftsmanship of India’s textile heritage, representing a fusion of cultural artistry and modern aviation. Air India Express’ unique and vibrant aircraft carry not just guests but also the essence of India’s cultural legacy, making every journey a celebration of heritage and innovation.
In the past few months, Air India Express has added two new destinations to its network – Ayodhya and Gwalior. The airline has also launched multiple new routes like Surat-Dubai, where Air India Express became the first airline to directly connect Surat to Dubai.
Air India Express’ growth in network and innovation is showcased at Wings India 2024, which features a global ministerial conference, a global CEOs’ forum, B2B and B2G meetings, an awards ceremony, and more. The event is expected to be the largest civil aviation gathering in Asia, featuring exhibitions, chalets, demonstration flights, static displays, aerobatics, media conferences, and seminars for commercial, general, and business aviation.
With a total of 113 weekly departures from Hyderabad (HYD), Air India Express connects to 12 direct destinations, including Amritsar (ATQ), Bengaluru (BLR), Chennai (MAA), Cochin (COK), Dammam (DMM), Goa (GOI), Gwalior (GWL), Jaipur (JAI), Kolkata (CCU), Lucknow (LKO), Surat (STV), and Visakhapatnam (VTZ). Additionally, with convenient one-stop itineraries, the airline connects Hyderabad with 19 destinations on its network, including Ajman (AYJ), Bahrain (BAH), Bagdogra (IXB), Bhubaneswar (BBI), Calicut (CCJ), Delhi (DEL), Dubai (DXB), Guwahati (GAU), Kannur (CNN), Mumbai (BOM), Muscat (MCT), Pune (PNQ), Ranchi (IXR), Riyadh (RUH), Salalah (SLL), Sharjah (SHJ), Thiruvananthapuram (TRV), Tiruchirappalli (TRZ) and Varanasi (VNS).
