NE BUSINESS BUREAU
MUMBAI, APRIL 26
Despite the lockdown, online or digital sales of gold and gold jewellery on the festive occasion of Akshaya Tritiya, on Sunday, was overwhelming, said an official of Titan Company.
Titan Company Ltd said online traffic for its Tanishq brand inched to a million, even as the retailer saw shoppers book advance orders on its website. The ticket size online has jumped 2.5 to 3 times the usual online average ticket size, implying many new customers have come online, Ajoy Chawla, CEO, jewellery division, Titan Company Limited said.
“Tanishq and our customers came together and celebrated the spirit of Akshaya Tritiya on a very gracious note. In spite of ongoing uncertainty and anxiety, customers have positively embraced e-AT with much vigour and enthusiasm, Chawla said.
To be sure, close to 328 Tanishq stores have been shut since India went into a strict lockdown towards the end of March.
Titan’s jewellery brand has allowed shoppers to make bookings on its website by paying in advance. While shoppers are able to place and confirm orders, they are not given a timeline as to when deliveries can be expected. “But the overall customer response to tanishq.co.in from key metros and even with tier-2 and tier-3 towns has been extremely encouraging,” said Chawla.
