NE BUSINESS BUREAU
CHENNAI, MAY 19
Akshayakalpa Organic, India’s first certified organic dairy company on Tuesday announced its foray into organic vegetable and fruits category with ‘Greens’.
Under ‘Greens’, Akshayakalpa will offer organic Spinach, Tomato, Chilli, and Okra along with several other essential vegetables and fruits. Through continuous diversification, the company has managed to grow beyond dairy category and is now offering products under vegetables & fruits, milk, buttermilk, ghee, batter, paneer, curd, cheese, butter, coconut, bread, honey, herbs and egg category.
- Launches services in 50+ towns and cities in Karnataka, Tamil Nādu and Telangana, Andhra Pradesh and Maharashtra in phase 1~
- To start the delivery of fruits and vegetables in Bangalore, Chennai and Hyderabad in phases
- According to the market report, published by ‘Sheer Analytics and Insights,’ it is stated that the Indian organic fruits and vegetables market is expected to reach $6.8 billion at a CAGR of 19.1% between 2022 and 2032
According to the market report, published by ‘Sheer Analytics and Insights,’ it is stated that the Indian organic fruits and vegetables market is expected to reach $ 6.8 billion at a CAGR of 19.1% between 2022 and 2032.
The consumers are becoming more conscious and with the organic label on the fruits and vegetables, they are aware about the various techniques used to grow the greens. The demand for organic greens are growing significantly because of consumer knowledge, the health benefits, and growing accessibility. The new category under Akshayakalpa offers a complete array of organic produce, bringing the best of nature’s bounty straight to the consumer’s doorstep.
Commenting on this launch, Shashi Kumar, CEO, and Co-founder, Akshayakalpa Organic said, “Akshayakalpa is on a movement to bring back and give the right and nutritious food to its consumers. By expanding our product portfolio, we are taking a big step towards our vision of providing our consumers with a wholesome and nourishing organic food. We had eventually started our journey with the dairy business, but after our learnings, we have ventured into several non-dairy products such as Batter, Bread, Honey, Coconuts, Eggs & Banana. Our consumers are well read and are aware about the health benefits of organic eating; the introduction of Organic Greens for them was a significant decision. With the launch, we are aiming for 15% addition to our revenue by FY 25.”
He further added, “We have witnessed a rise in demand for organic food which is driven by the Indian consumers who have started paying attention to what they are eating and what they are feeding their family. Most of the organic food demand is from the Western and Southern part of the country. As a starter, we aim to start with our operations in Bangalore, Chennai and Hyderabad and wish to expand it to Pune and Mumbai as we make progress.”
Akshayakalpa Organic aims to provide fresh and organic produce directly to households and is currently available in Bangalore and will be expanded to Hyderabad and Chennai shortly. With a focus on sustainable farming practices, the brand ensures that its products are free from harmful chemicals and pesticides, making them a healthy and safe choice for consumers. This new initiative is a significant step towards the company’s mission of promoting a healthy lifestyle and a sustainable future.
Akshayakalpa has also created new benchmarks for sustainable farm practices that help produce milk and milk products that are free from antibiotics, synthetic additives, and chemical pesticide residue.
With these innovations in the organic dairy market, they are now looking to foray into the organic produce market with new and healthy innovations. Consumers in Bangalore, Chennai and Hyderabad will be able to purchase the fruits and vegetables through delivery options and through the Akshayakalpa app and website in the select cities.
