R ARIVANANTHAM
CHENNAI, OCT 31
The E-Commerce major Amazon has on Tuesday brought the nation’s most awaited shopping event – Amazon Great Indian Festival 2023, that had gone live on October 8, 2023, to its customers in Chennai through Amazon Xperience Arena, a virtual destination designed to bring favourite Amazon categories to life at SRM Eswari Engineering College, Ramavaram in Chennai on Tuesday.
The event provided a glimpse into the world of Amazon and enabled media, influencers and customers an exciting opportunity to explore their favourite brands and gain access to exciting deals and offers at the ongoing Amazon Great Indian Festival.
- Biz partners to get extra savings on bulk purchases during the festival: Suchit Subhas, Director, Amazon India
- Biz partners in Chennai show a strong inclination towards automotive, furniture, laptop and IT peripheral purchases during festive season
- To commemorate the six years, it announced its integration with Amazon Pay Later to provide a virtual credit to eligible business customers
Amidst pouring rain, Amazon Xperience Arena curated with seven engaging and interactive zones, enabled customers to participate in exciting competitions and win fantastic Amazon prizes. It also provided the chance to enjoy never-seen-before deals on the widest selection of products across categories, including Smartphones, Laptops, Large appliances, TVs, Consumer Electronics and Kitchen appliances at great value and convenience of fast and reliable delivery.
On Amazon Business, customers can enjoy these deals and additionally get up to 5% extra discounts on bulk orders; avail instant credit of up to Rs.60,000 based on their eligibility and save up to 28% with GST input credit. Most popular products among business customers included IT peripherals (growing at ~1.5X vs last year), office furniture and fixtures (growing at ~1.4X vs last year), gifting products like Small Appliances and Gift Baskets (growing at ~1.6X YoY), Maintenance and Repair products (growing at ~1.5X vs last year) and Security & Surveillance products (growing at ~2.5X vs last year).
Addressing reporters on the side-lines of the event, Suchit Subhas, Director, Amazon India said, “We are excited to provide our customers with a unique view into the exciting deals and offers to be availed during the Amazon Great India Festival 2023 at ‘Amazon Xperience Arena’ in Chennai. Business customers in Chennai have continued to shop from Amazon Business, over past years. We have 1.3X YoY increase in customer registrations and 1.4X YoY increase in sales from Chennai. This festive season, we are delighted to offer great deals, exciting offers to business customers and help them shop more and save more during our ongoing Amazon Great Indian Festival 2023.”
This year, Amazon Business completed six years of empowering business customers in India, helping them with seamless and efficient e-procurement. With more than 19cr GST across 14 lakhs+ sellers, including 90,000 sellers/biz partners in Tamil Nadu, Amazon Business, today, caters to more than 99.5% PIN Codes across the country and has created a one-stop destination for all business buying needs.
Virtual interest free credit facility for 12 months integrating Amazon Pay Later
He further said, to commemorate the six years, it announced its integration with Amazon Pay Later to provide a virtual credit to eligible business customers. All eligible business customers have seamless access to 30-day interest free credit with the option to extend to 12 months at minimal interest rates, and no hidden costs.
This initiative is aimed to help MSMEs and other corporate buyers to extend their budgets for bulk and regular purchases of products ranging from daily essentials, electronics, to corporate gifts with an easy and hassle-free payment experience.
With in-built security features, Amazon Pay Later will give biz partners an option to set up auto-repayment to settle monthly bill or EMIs through the bank of their choice.
Amazon Xperience Arena moves to Kolkata on Nov 7
The ‘Amazon Xperience Arena’ moves to Kolkata on 7th November. The ‘Amazon Xperience Arena’ curated in the form of life-size boxes is set to become the city’s attraction for a day.
