NE EDUCATION BUREAU
CHENNAI, MAY 14
Amazon.in on Wednesday announced the launch of its Elevate Program, a strategic initiative designed to boost the performance of content creators associated with the Amazon Influencer Program. The program is designed to unlock greater earning potential for creators by providing premium solutions, insights, and dedicated support tailored to their evolving needs and ambitions.
- Premium Support & Tools: Access to account managers, brand deals, Amazon LIVE, and high-value products for professional content creation
- Performance-Linked Earnings: Top creators stand to earn up to 10x more through performance-driven incentives
Through the Elevate Program, eligible creators will gain access to a suite of exclusive benefits designed to enhance their visibility and earnings on Amazon.in. These include premium account support, incremental commission opportunities, access to high-value brand collaborations, and participation in Amazon LIVE. The program will also offer regular upskilling opportunities through Creator University, a dedicated platform featuring expert-led workshops and tailored training modules. These resources are designed to help creators refine their content strategies, stay ahead of digital trends, and scale sustainably. High-performing participants will be eligible for performance-linked incentives, with the potential to unlock up to 10x earnings (average 3–5x), as well as early access to premium products and exclusive use of Amazon’s production studios.
“We deeply value our influencer community, and the Elevate Program is a key step in Amazon’s broader mission to empower creators with the tools and support they need to grow and thrive on our platform,” said Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets at Amazon. “With the Indian government announcing a $1 billion fund to bolster the creator economy and establishing the Indian Institute of Creative Technologies in Mumbai, there is clear national momentum to support digital creators. Amazon.in is proud to align with this vision. Through Elevate, Amazon.in is offering enhanced earning opportunities, premium resources, and a dedicated ecosystem to help creators build scalable, sustainable businesses while enriching the customer experience and contributing to India’s dynamic digital landscape.”
“The new Elevate program on Amazon will be a game-changer for me,” said Sonika Khurana Sethi, a top home & lifestyle influencer on Amazon Influencer Program Elevate with over 1 million followers. “When I first started out as a creator, I honestly had no clue you could make real money from your content. I had no help to navigate this journey, and wasn’t even aware of the tools I can use or best practices. Now through the new Elevate program, I have access to an account manager for any support I need and tools that increase sales. The incentive structures and the better commission rates are such a huge motivator! My ‘Amazon Finds’ series is already very popular on my page, so I’m excited that Elevate is giving me the resources and information at the right time to create even more useful content for my audience. Elevate is exactly what I need to maximize my earnings on Amazon.”
Summary of key features and benefits of the Elevate Program
- Account Manager Support: Creators will receive dedicated support via a team or account manager to address their specific needs and challenges
- Performance-Linked Incentives: Top creators can earn up to 10x earnings (average 3–5x) through performance-linked incentives
- Additional Earnings Opportunities: Access to brand deals and other creator programs like Amazon LIVE, providing more avenues for revenue generation
- Upskilling Workshops: Tailored training modules via Creator University, along with access to tools to boost performance on the program
- Content Creation Capabilities: Access to high-value products and state-of-the-art studios for high-quality content creation
Over the past few years, Amazon has steadily expanded its support for content creators in India through a range of impactful initiatives. In 2022, it introduced Amazon LIVE, a pioneering live shopping experience where creators engage directly with customers, showcasing products, answering queries in real time, and driving discovery through interactive sessions. Alongside the Amazon Influencer Program and Creator Central, a dedicated hub offering tools and insights for content creation, these efforts reflect Amazon’s continued investment in the creator ecosystem. This commitment has led to a 25% YoY growth in the 2024 creator base, taking the total to over 60,000 creators. The Elevate Program builds on this strong foundation, delivering a more holistic and personalized support system to help creators scale their impact, grow their business, and deepen engagement with millions of Amazon.in customers.
