NE NEWS SERVICE
AHMEDABAD, DECEMBER 12
Ambuja Cements Ltd., a part of LafargeHolcim Group and one of the leading cement manufacturing companies in India, on Wednesday unveiled a stronger, denser and water-resistant cement – Ambuja Kawach – designed to cater to the unmet needs of customers in Gujarat where the Company has a strong footprint.
Commenting on this launch, Deepak Mehra, Chief Marketing Officer at Ambuja Cement said, “The introduction of Ambuja KAWACH reinforces our commitment to meet high-quality water-repellent cement requirements of customers. This denser, stronger and water-resistant offering reflects our pursuit of customer excellence by providing the latest construction innovations along with superior Strength and Quality. This environmentally compliant product will help the customers build a hassle-free and lasting constructions.”
The uniquely differentiated product has been unveiled in the presence of its business partners in Ahmedabad. “Ambuja Kawach will help us reach closer toour customers – segmented as Individual Home Builders (IHB) – as we look forward to addressing their hassles in this space that range from inconsistent quality, time & cost overruns, unsatisfactory finishing to increasing cost of maintenance. This addition to our products’ portfolio has also been welcomed by our excited business partners, who are all set to tap into unexplored market areas,” said Sunil Bhatt, Chief Commercial Officer (North-West) at Ambuja Cement.
This premium quality solution embedding superior performance propertieshas been developed throughAmbuja Cement’s in-house manufacturing and product innovation capabilities. Ambuja Kawach is the one-of-its-kind specially formulated offering that prevents water seepage in the most effective manner, thus improving durability and lifespan of house. This cement (available in 50-kg tamper-proof packaging) has been currently introduced in Gujarat state (except South Gujarat).
Whilst the infrastructure and commercial construction segments have evolved with efficient construction solutions, the IHBs continue to facea wide range of challenges due to water seepage. This easy-to-use product’s advanced chemical properties will strengthen all types of concrete structures’ resistance to harmful chemicals, impurities and moisture. It also prevents water infiltration through micropores. The hydrophobic nature of Ambuja Kawach limits the oxidation of reinforcement in the concrete structure and prevents corrosion.
