NE HEALTH BUREAU
CHENNAI, JUNE 22
Healthcare major Apollo Cancer Centre on Wednesday announced that in association with Datar Cancer Genetics brings a revolutionary blood test that can detect breast cancers at early stages in asymptomatic individuals with high accuracy, thus enabling timely diagnosis and treatment to save lives.
An increase in the number of breast cancer cases and the social construct associated with discussions of breast cancer has led to one of the most important developments in the history of technological advancement in the field of oncology. Led by the same urge to bring cancer conversations to the forefront, Apollo Cancer Centres, via this launch appeals to the women to get screened in the easiest way via a blood test to gain knowledge about their susceptibility to Breast Cancer. With an easy draw of a small quantity of blood, now, EasyCheck- Breast can help in the detection of breast cancer even before the first stage. The EasyCheck will be available across India on 22nd June at all Apollo Cancer Centres.
- EasyCheck Breast is a giant technological leap in breast-cancer detection
- An increase in the number of breast cancer cases and the social construct associated with discussions of breast cancer has led to one of the most important developments in the history of technological advancement in the field of oncology
- From diagnosis to treatment, Apollo Cancer Centres pledges to stand with their patients at all times and give them Tender Loving Care on the road to recovery: Dr Prathap Reddy, Founder & Chairman, Apollo Hospitals
- A simple blood draw holds the promise of early cancer detection in asymptomatic individuals and opens the possibilities of successful treatments and improved survival: Rajan Datar, Founder & Chairman, Datar Cancer Genetics
Commenting on the occasion, Dr Prathap Reddy, Founder & Chairman, Apollo Hospitals, said, “In line with our mission to spread awareness about early detection of cancers and offer world-class cancer treatment, the launch of EasyCheck Breast marks an important success towards quality technological advancements ensuring timely diagnosis and treatment to lower the mortality rate. This association with Datar Cancer Genetics has made a path-breaking achievement and at Apollo Cancer Centres, we are well equipped to diagnose breast cancers with the best in class advancements and treatments. I, humbly, request the caretakers of the family, the women of India, to step out for themselves and make sure to get themselves tested at least once a year to make sure you are safe from breast cancer. From diagnosis to treatment, Apollo Cancer Centres pledges to stand with their patients at all times and give them Tender Loving Care on the road to recovery.”
Speaking about the test, Rajan Datar, Founder & Chairman, Datar Cancer Genetics, said, “Unfortunately, most cancers are detected at advanced stages which necessitate more intensive and expensive treatments which have a greater risk of debilitating side effects and treatment failures. EasyCheck- Breast is the culmination of years of collaborative international research and innovation and has been developed, tested, and validated on population-sized cohorts. A simple blood draw holds the promise of early cancer detection in asymptomatic individuals and opens the possibilities of successful treatments and improved survival.”
Commenting on the landmark development in diagnosis of cancer at an early stage, Dr Preetha Reddy, Executive Vice Chairperson, Apollo Hospitals, said, “At Apollo, patient-centricity is at the core of our approach, be it in diagnosis, treatment, or care post recovery. Now, with the introduction of the innovative EasyCheck Breast, it is a giant leap forward in enabling early and easy identification of breast cancer, in a very convenient manner. According to our experts, approximately 70% of women in India are diagnosed at a late stage and we are hopeful that EasyCheck Breast will contribute to lowering this statistic significantly”.
On the occasion, Dinesh Madhavan, President Group Oncology and International, Apollo Hospital Enterprises Ltd said, “With the launch of Easy Check Breast, Apollo Cancer Centres and Datar Genetics is committed to ensure that we diagnose cancer at the earliest and this is the first step in winning over cancer. The late diagnosis of breast cancer remains the sole cause of high mortality rate in women with breast cancer in India. With Easy Check Breast, we address this root cause and make it earlier, easier.“
