- The brand expands its Retail Footprint with the launch of its 17th store in India
- This new outlet is ideally located at Ground floor of Kala Siddhi Building, near Mayor’s Residence in the upmarket Law Garden
- A typical R&B store houses six sections: kids’ fashion, women’s fashion, men’s fashion, lingerie, footwear, accessories, and impulse-buy products
NE BUSINESS BUREAU
AHMEDABAD, JAN 11
With the Festival of Kites soaring high in the sky of Aapnu Amdavad, to show the vibrant and high spirit of fashion conscious Amdavadis, Retail fashion brand, Rare and Basics (R&B), under the Apparel Group, global fashion and lifestyle retail conglomerate, has inaugurated its third store in Ahmedabad. Ideally located at Ground floor of Kala Siddhi Building, near Mayor’s Residence in the upmarket Law Garden, this new outlet marks the 17th retail establishment for R&B in India.
Abhishek Bajpai, CEO of Apparel Group India, said, “R&B Fashion embodies Apparel Group’s dedication to superior quality and fresh style. Our homegrown brand expands its presence in Ahmedabad, India’s premier shopping hub, ready to delight customers with its unmatched experience”.
Affordable apparel
This opening emphasizes and further builds on R&B’s commitment to strengthen its presence and fulfill the growing fashion demands of Indian consumers. The newly opened large-scale store has a bright interior with segments for men, women, and children. The space is designed to appeal to a range of age groups and offer affordable apparel to Indian shoppers.
Diversity and body positivity woo consumers
Spanning a spacious 11,830 sqft, the store at Law Garden, Ahmedabad stands as a testament to R&B Fashion’s reputation for trendsetting. It offers a curated selection, merging international runway hits with versatile everyday fashion. Catering to children, women, and men, the range extends to fashion apparel, footwear, beauty, toys, and accessories. True to R&B’s core values, the store advocates diversity and body positivity, by offering styles in a vast array of sizes.
What is in a name
The name R&B is a combination of two words, Rare and Basics. While Rare stands for fast fashion, Basics denotes products that never go out of stock. A typical R&B store houses six sections: kids’ fashion, women’s fashion, men’s fashion, lingerie, footwear, accessories, and impulse-buy products.
It currently operates over 123 stores across seven countries
Apparel Group launched R&B in October 2012 and opened its first retail store at Muscat Grand Mall in Oman. In India, R&B is currently present in Kozhikode (Kerala), Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore and Mysore. It currently operates over 123 stores across seven countries, including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia, the company said in a previous press release.
