- Shreyarth University workshop puts 60+ journalism students and media professionals through hands-on AI, prompt engineering and Agentic AI learning
- Experts underline the need for technology-led upskilling as journalism moves from gadgets to intelligent workflows
- LinkedIn, AI tools and newsroom automation emerge as practical weapons for faster, smarter reporting
- Agentic AI opens new possibilities in investigative research, content curation and fact-checking
- Veteran editors, journalists and representatives of 12+ media organisations join the four-hour masterclass
NE MEDIA & EDUCATION BUREAU
AHMEDABAD, SEPT 27
What happens when the newsroom’s newest recruits sit alongside veteran editors and journalists to learn how artificial intelligence could reshape the way news is found, verified, written and delivered? At Shreyarth University’s high-impact workshop on “AI Workshop for Media, PR & Journalists”, the message was unmistakable: the future of journalism will not belong simply to those who know AI exists, but to those who learn to use it intelligently without surrendering accuracy, ethics and trust.
Hosted by the Shri Shantilal Shah Centre for Media Excellence, Shreyarth University, at Shri H. K. Commerce College on Ashram Road, the specialised four-hour masterclass brought together more than 60 journalism and mass communication students, senior editors, veteran journalists, media proprietors and representatives of more than 12 local, national and international media organisations.
The session was led by AI strategist and future-tech enthusiast Vision Raval, with AI expert Jigar Mistry supporting the hands-on learning programme.
Opening the session, Dr Apurva Raval placed the technological transformation of journalism in historical perspective.
“Earlier, reporters used to send stories through telegraph. With the evolution of technology, media persons have started using gadgets to file news. This is need of the hour.”
Invoking eminent technocrat Vishveshwariah’s philosophy, Dr Raval said the media industry must constantly adapt to technological change.
“Modernise or perish.”
The workshop then moved beyond theory into the practical realities of the contemporary newsroom.
Vision Raval demonstrated how journalists can use real-world AI tools for reporting, editing and research, while introducing participants to prompt engineering, intelligent editorial workflows and newsroom automation.
A particularly practical segment focused on LinkedIn as a journalistic research and networking tool. Raval demonstrated how journalists can use the professional networking platform more effectively to locate and establish contact with eminent personalities, industrialists, corporate leaders and celebrities while pursuing stories.
The workshop also ventured into one of the most consequential developments in newsroom technology—Agentic AI.
Participants were introduced to the emerging architecture of multi-agent systems, autonomous AI agents and automated pipelines, and their potential applications in investigative research, content curation, reporting workflows and fact-checking.
The emphasis, however, was not on technology for technology’s sake.
The open forum at the end of the workshop became a candid conversation about how newsrooms can embrace automation while protecting the fundamentals that give journalism its credibility—accuracy, ethics, editorial responsibility and public trust.
The programme also carried a strong intergenerational dimension. Senior media professionals from organisations including BBC News, GSTV, TV9, Aaj Tak, Gujarat Samachar, Sandesh, Bhaskar Group, News Views, Navjeevan Express and VNI News, among others, participated alongside journalism students.
For Vision Raval, the presence of his former professors in the audience added a personal dimension to the workshop.
The larger takeaway was equally direct: AI need not replace good journalists; rather, journalists who understand and use AI effectively could redefine newsroom productivity and workflows.
As journalism moves from telegraph wires to smartphones and now to intelligent AI agents, the workshop posed a question every newsroom may soon have to answer: Will journalists merely witness the AI revolution—or acquire the skills to shape it?
