R ARIVAVANTHAM
CHENNAI, NOV 24
Arun Icecreams, one of India’s most trusted and iconic ice cream brands known for innovations like the Casatta Slice, Icone, Ibar, Spiral, Bites, Ball Ice Cream, Ice Cream Sandwich and Pushup Cotton Candy, has introduced its latest creation — the Arun Icecream Donut.
The launch marks a playful and contemporary addition to the brand’s portfolio, offering a bite-sized fusion of donut comfort and ice-cream indulgence. Designed for consumers seeking something refreshing, exciting and irresistibly fun, the Icecream Donut is set to appeal to both young audiences and families.
The new product reflects Arun Icecreams’ commitment to reimagining classic treats through trend-led innovation and uncompromising quality. By delivering fresh formats and flavour experiences, the brand continues to strengthen its connect with Gen Z while retaining loyalty among long-time customers.
Initial market trials across key regions have recorded an overwhelmingly positive response. Consumers have praised the Icecream Donut for its unique flavour blend, creamy texture and visually appealing presentation — positioning it as a standout favourite this season.
Perfectly portioned and intensely indulgent, the Arun Icecream Donut is ideal for parties, family gatherings or simply to satisfy spontaneous cravings in a fun new way.
The Icecream Donut is priced at ₹10 and is available in two flavour variants — Belgian Chocolate and Cookies ’n’ Cream — across all HAP Daily stores and Arun Icecreams retail outlets.
