- The new logo signifies prosperity, vibrance, growth and new beginnings besides emphasising continued trust and enhanced responsibility
- Chairman SS Mundra assures India’s growth story will continue
- BSE showcases 4 new short films of investor education indicating the changes that one can expect in enhancing investor awareness with a difference
NE BUSINESS BUREAU
MUMBAI, JULY 10
BSE, Asia’s oldest stock exchange, celebrated its 149th Foundation Day marching closer to landmark milestone of reaching a century and a half next year.
The Foundation Day celebrations were held at BSE International Convention Hall today. The celebrations began with traditional bell ringing ceremony. On this auspicious occasion, as a precursor to 150th Foundation Day, BSE unveiled its new logo. The new logo signifies prosperity, vibrance, growth and new beginnings besides emphasising continued trust and enhanced responsibility.
Mr. S. S. Mundra, Chairman, BSE along with Mr. Sundararaman Ramamurthy, MD&CEO, @BSEIndia and other dignitaries on the dais Unveiling the New BSE Logo at the Celebration of 149th Foundation Day of BSE #ThePowerofVibrance pic.twitter.com/cBANMeC8ZK
— BSE India (@BSEIndia) July 10, 2023
The new logo was launched by SS Mundra, Chairman of BSE. Board and Committee members of BSE and ICCL were present on the occasion.
Presenting new Identity of BSE "The Power of Vibrance" pic.twitter.com/ZhsjREoXnp
— BSE India (@BSEIndia) July 10, 2023
SS Mundra said, “There have been a few changes in the platform in the last few years. The reinvention of BSE, inclusion of mutual funds, SME and even the relaunch of Sensex and unveiling of the logo, it is all a part of the journey. The agenda is still unfolding. I hope the journey will be fascinating, not just for the BSE but for the entire capital market and the Indian economy.
SS Mundra, Chairman paid tributes to all the founders of BSE for laying foundation for such a strong Institution. He also recalled the contributions made by past and present managements, Directors, erstwhile office bearers and staff of BSE in carrying the torch of BSE for nearly 150 years. Mundra said that BSE continues its journey to become stronger day by day through its agility, innovation, learning and unlearning.
While speaking on the occasion, Sundararaman Ramamurthy, MD & CEO, BSE recalled the strong association of BSE with Indian Capital market, including catalyst role played by BSE in facilitating fund raise by corporates for nearly 150 years, role in democratisation of capital, creation of vibrant secondary market etc.
Ramamurthy said, “The purpose for which we all have been working is to make BSE vibrant. This thought should get reflected in our logo, which was the demand of many of our stakeholders and employees.”
Ramamurthy also explained the genesis of the new logo reflecting vibrance that we are focused on spreading and the connection between colours used and Pancha Bhuta, The Five elements of Mother Nature namely Akash (Space), Vayu (Air), Agni (Fire), Jal (water) and Prithvi (Earth).
The deep blue represents ocean and sky which is the knowledge, integrity, and trustworthiness which BSE has built up over 149 years. The flame colour ranges from deep red to deep orange transforming itself into bright yellow signifying wonderful future that the employees together would create for BSE in the forthcoming years. The Diya is also a torch which BSE employees will carry to show light ahead for further development of capital markets.
BSE also showcased 4 new short films of investor education indicating the changes that one can expect in enhancing investor awareness with a difference.
