NE SPORTS BUREAU
BANGALORE, JUNE 22
India’s leading electric scooter manufacturer, Ather Energy, on Wednesday announced that it has joined hands with the Tamil Nadu Premier League, as an Associate Sponsor for the Orange Cap & Purple Cap. Both the entities have signed a deal for TNPL 2022, the 6th edition of India’s biggest regional cricket league.
Ather Energy is India’s leading electric 2-wheeler manufacturer, known for the 450X and 450 Plus, two of the country’s leading electric scooters. Founded in 2013 by a couple of young IIT Madras alumni, Tarun Mehta, and Swapnil Jain, Ather Energy has been at the forefront of the EV revolution in India. Buoyed by strong demand for EV scooters in the country, Ather Energy has surged ahead, registering 20% month-on-month sales growth over the past year. To cater to the growing demand, Ather Energy is expanding its retail presence across the country. Currently, the company has 42 Experience Centres (retail outlets) across India, and by March 2023, it plans to open 150 Experience Centres in 100 cities.
- We are delighted to have Ather Energy on board to support us in this new venture: RS Ramasaamy, Secretary of the Tamil Nadu Cricket Association
- The TNPL is widely watched and followed around the country and the T20 format attracts a wide viewer demographic which is very encouraging for us as a brand: Ravneet Singh Phokela, Chief Business Officer, Ather Energy
Secretary of the Tamil Nadu Cricket Association (TNCA), RS Ramasaamy expressed on the association, “Orange Cap and Purple Cap are being introduced in the TNPL for the first time and we are delighted to have Ather Energy on board to support us in this new venture, we are looking forward to a fruitful association”.
Ravneet Singh Phokela, Chief Business Officer Ather Energy, conveyed his delight of being associated with the league, “The TNPL is widely watched and followed around the country and the T20 format attracts a wide viewer demographic which is very encouraging for us as a brand. We are looking forward to the tournament.”
Being a new age and fast-growing brand, Ather Energy is challenging established automakers in the highly competitive automotive sector across the country. This resonates well with the Tamil Nadu Premier League, an energetic tournament providing a platform for high-calibre youngsters to showcase their talent. Through this strategic partnership, Ather Energy aims to build a strong fan following across Tamil Nadu and accelerate the adoption of smart and intelligent EV scooters in the state.
Over the next three years, Ather plans to increase its annual production capacity to one million scooters from four lakhs by the end of 2022, install 5,000 fast chargers across India, develop new products and increase its network to 600 stores.
Ather Energy is deeply invested in the charging infrastructure with its public charging network – the Ather Grid to provide a holistic experience to the rider community. With 300+ charging points across India, Ather Grid is one of the country’s largest fast-charging networks for electric vehicles.
