- The Ather 450X Gen 3 is now powered by a 3.7 kWh battery pack that brings in better performance and ride consistency
- The Gen-3 450X is priced at Rs 1,37,612 and 450 Plus Gen 3 at Rs 1,16,102 (both ex-showroom Ahmedabad) and now available for test rides and booking
- Ather is expanding its retail footprint in major cities like Vadodara, Rajkot, and Gandhinagar in the coming months.
- Ather Energy has signed a multi-year partnership with the newly formed Ahmedabad franchise – Gujarat Titans, as their principal partner
- The company has installed 20 fast-charging points, Ather Grid, in Gujarat and plans to add 40 more in the coming months.
NE BUSINESS BUREAU
AHMEDABAD, JULY 26
Electric scooter major Ather Energy on Tuesday announced the launch of the 450X Gen-3 in Ahmedabad, Gujarat. The Gen-3 450X is priced at Rs 1,37,612 and the 450 Plus will be available at Rs 1,16,102 (both ex-showroom Ahmedabad), including central and state subsidies, a senior official of the company said.
The Gen-3 of the 450 series comes with a host of new features that enhance its performance and ride consistency. The 450X Gen 3 is now equipped with a bigger and more powerful 3.7 kWh battery, giving an ARAI-certified range of 146 kilometres and a TrueRangeTM of 105 kilometres. The 450X Gen 3 and 450 Plus Gen 3 will be retailed at the experience centres in Ahmedabad and Surat.
Ather has been retailing in Gujarat since January 2021 and has seen a strong response for its e-scooters. Ather has been registering a 25% growth in bookings quarter-on-quarter. To cater to the rising demand for its e-scooters in Gujarat, Ather is expanding its retail footprint in major cities like Vadodara, Rajkot, and Gandhinagar in the coming months.
The demand for Ather’s scooters peaked post Ather Energy’s partnership with the Gujarat Titans, winner of the 2022 IPL season. Ather Energy has signed a multi-year partnership with the newly formed Ahmedabad franchise – Gujarat Titans, as their principal partner and Ather Energy brand is seen on the front of the Gujarat Titans’ official team jerseys.
Nilay Chandra, Vice President – Marketing and Charging Infrastructure, Ather Energy, said, “Gujarat has responded phenomenally to Ather’s electric scooters and with the 450X Gen 3, we expect the demand to increase significantly in the state. The 450X Gen 3 now offers better levels of ride refinement thanks to a host of new features. Consumers looking for exciting yet reliable and consistently performing electric scooters will find the Ather 450X truly appealing. As we continue to expand our footprint across Gujarat, the Ather 450X Gen 3 will be pivotal in growing the E2W segment in the state and bringing in newer customers to the Ather fold”
With the 450X Gen 3’s bigger and more powerful battery, riders get more consistent performance, which is achieved by better thermal management. Essentially, while riding in high-speed modes, the 450X Gen 3 maintains its power throughout the ride, irrespective of terrain, temperature, or load. Now riders will be able to experience climbing steep inclines faster, even in ‘Ride’ mode, giving them the same levels of excitement without compromising on the range. Also, the 450X Gen 3 has a new ‘Smart EcoTM Mode’ that allows riders to enjoy cruising in ‘Ride’ mode whilst offering the range of ‘Eco’ mode. The upgraded version will offer five ride modes – Warp, Sport, Ride, SmartEco, and Eco. The maximum power output in Warp mode is 6.2 kW (8.7 hp).
The Ather 450X Gen3 continues to be the benchmark of ride quality and handling the first of its kind all-aluminium frame in the segment, perfectly balanced weight distribution, and incredibly low centre of gravity.
To enhance the riding performance, the 450X comes with wider rear tyres that have been fundamentally designed to offer better grip while leaning on turns and a shorter braking distance. This has been achieved by a newer compound and improved tread profile, leading to a 22% better grip in all weather conditions. To ensure that ride consistency and handling remain at an optimum level on the vehicle,
Ather has introduced the Tyre Pressure Monitoring System (TPMS). TPMS is also crucial to maintaining range as lower tyre pressure increases the pressure on the battery. While TPMS is an accessory, it is an essential fitment to ensure consistency in handling, performance, and range everyday.
On the UI/UX front, the new Ather 450X Gen 3 now features an upgraded dashboard with a re-architected Ather stack and an upgraded 2 GB RAM. This would greatly enhance the performance of memory-intensive applications and unlock several features for the future, like voice commands, multi-language support, heavier graphics, deeper diagnostics, and more. An upgraded RAM also means better performance in higher temperatures.
450X Gen3 now has new rear view mirrors that are 2X better in terms of visibility and 5X in reliability. The mirrors have been designed with single-cast aluminium and appear as a natural extension of the scooter to provide convenience and adjustability. The 450X Gen 3 also introduces an all-new sidestep, which has been designed to integrate seamlessly with the scooter’s design. The sidestep is made of single-cast aluminium for sturdiness and clean aesthetics and is combined with a soft rubber surface, providing for a firmer grip, and has been finished with a premium look. The sidestep blends so well with the design of the scooter that it’s almost as if – it’s there when you need it, invisible when you don’t.
Ather Energy is one of the few OEMs that also invests in building charging infrastructure. The company has installed 20 fast-charging points, Ather Grid, in Gujarat and plans to add 40 more in the coming months to strengthen the charging network and make the transition to electric scooters stress-free and convenient. The company aims to add comment start 1,500 Ather Grids by the end of FY22-23 comment end across the country. The rapid charging network is available to all electric two-wheelers and electric four-wheelers. Ather Energy also helps customers in setting up home charging solutions in their apartments and buildings.
Ather Energy has expanded its retail footprint across key cities in India and is currently present in 36 cities with 42 retail stores. The company plans to expand to 100 cities with 150 Experience Centres by March 2023.
