NE BUSINESS BUREAU
CHENNAI, MARCH 9
With work from home, stay at home becoming the new normal, there is a rising need for better indoor air quality. Panasonic India – a leading diversified technology company, with an expertise of over 60 years of manufacturing Air Conditioners, had introduced innovative technologies like nanoe X and nanoe-G in their products. These products are ‘Made in India’, a top official of the company said.
The nanoe X and nanoe-G technologies ensures a healthier Air Quality Index (AQI) and inhbit bacteria and viruses, both suspended in the air and adhered to surfaces.
In addition, ACs come equipped with the company’s in-house Artificial Intelligence (AI) and IoT platform Miraie ensuring a Connected living experience for consumers. The line-up of the five-star inverternanoe XACs are available in 1-ton and 1.5-ton. The (CS/CU-HU18XKYF) is priced at Rs 69,900. Indian consumers can experience the range of Panasonic ACs, across major retail outlets in Tamil Nadu, online portals and Panasonic brand stores.
- Panasonic Air Conditioners (ACs) promise–Convenience (Miraie enabled), Better Indoor Air Quality (nanoeTMX and nanoeTMG) and Comfort(Twin Cool INV, ECONAVI and Jetstream)
Speaking about the company’s commitment towards healthier homes, Gaurav Sah, Business Head, Air Conditioners Group, Panasonic India said, “Today consumers are looking for an enhanced safety at home as they gradually resume normalcy and with that insight we’ve designed our ‘ACs for Healthier Homes’. Panasonic ACs use nanoe technology to clean and deodorize the indoor air. It further inhibits the growth of bacteria and viruses and removes 99% of PM 2.5 particles, empowering our consumers to enjoy better indoor air quality. Miraie – Panasonic’s Artificial Intelligence (AI) and IoT platform further ensures a connected and comfortable living experience. I am delighted to share that the Miraie smart app for ACs show over one lakh downloads, which is a testament that our consumers are choosing us for a seamless experience of comfort, connectivity, and safety under one roof. The new marketing camapaign for ACs featuring these, is live across all our platfroms since 18th February.”
“Capitalizing on higher Inverter AC sales, Panasonic India’s AC division registered an impressive sales growth of nearly 45% in FY 2021 over FY 2020. There is a huge demand for Inverter ACs coming from Southern India itself, wherein Panasonic’s Inverter AC market share increased to 6.6%. Tamil Nadu is a key market for us in South India which contributes more than 25% to South India sales as of FY2021. Also, India has one of the lowest penetrations of ACs in the world at 5% that holds immense growth prospects in the segment.” Sah further added.
