NE BUSINESS BUREAU
AHMEDABAD, JULY 9
Aiming to make the country Atmanirbharata in edible oil production and help the oilseed growers of Gujarat, Amul marketeer Gujarat Cooperative Milk Marketing Federation (GCMMF), milk and food products major, on Thursday announced its foray into the edible oil segment with the launch of ‘Janmay’ brand of consumer packs of edible oils, a company release said.
Launched on the 48th Foundation Day of GCMMF, Janmay oil range comes in five variants – groundnut oil, cottonseed oil, sunflower oil, mustard oil, and soybean oil – and available in 1-litre pouch, 5-litre jar and 15-kg tin packing and. Products are being packed at new & modern plant near Palanpur, North Gujarat.
Initially, Janmay oil would be available in Gujarat and Rajasthan markets through Amul parlours and retail counters.
“Our country is highly dependent on imported oils with around 65% of oils consumed is imported oils as the trend is skewed towards refined oils. Indigenous oils like groundnut oil, mustard oil contribute around 25% of total oil consumption in India.
“3.6 million milk producers of GCMMF are also farmers and some of whom cultivate oil seeds like groundnut, cottonseed, mustard, etc in Gujarat. This is a noble step on the call of PM Narendra Modi on Atmanirbharata with the objective of providing stable and remunerative price to edible oilseed growers of Gujarat, GCMMF has launched a range of edible oils under the brand name – JANMAY Farm Fresh range of edible oils,” the release added.
Currently, India is importing 65% of the total demand for edible oil. It is important to note that India had liberalized edible oils imports despite having 90%+ self-sufficiency in the 1990s at the cost of domestic producers. Because of such policy, today India is the world’s largest importer of edible oils spending around Rs. 75,000 crores annually on foreign exchange on imports.
As demand for branded & packed oil is increasing in this pandemic time, the launch of Janmay oils is aimed at serving both the raw material suppliers and millions of consumers in an equal measure through “value for many” and “value for money” based business philosophy
