- A one-million-bottle limited release where iconic whisky heritage meets a commanding black aesthetic
- Crafted for the One in a Million, this edition transforms luxury into an attitude—not just a label
- Pan-India rollout begins with exclusive retail availability for true connoisseurs
NE BUSINESS BUREAU
AHMEDABAD, JAN 28
Blenders Pride, the iconic category leader in India’s premium whisky segment, has announced the launch of the Blenders Pride Zenith Black Edition, a striking limited-edition release that elevates the brand’s legendary blend through a bold new design expression.
Encased in a commanding black silhouette that signals elevated luxury and distinction, the Zenith Black Edition brings together the timeless Blenders Pride blend and a contemporary aesthetic crafted for discerning whisky connoisseurs—the One in a Million. With only one million bottles produced, this edition is as rare as it is refined.
In the world of luxury, black is more than a colour—it is a mindset. A symbol of power, sophistication and quiet confidence, black has long been part of Blenders Pride’s identity. With the Zenith Black Edition, the brand places black at the forefront, redefining the codes of premium whisky through a design that is bold, intentional and unmistakably aspirational. This is not merely a new pack—it is a statement for those who don’t follow trends; they create them.
Debashree Dasgupta, CMO, Pernod Ricard India, said, “Blenders Pride continues to redefine the benchmarks of premium whisky in India. The launch of the Zenith Black Edition marks the brand’s most refined expression yet—an evolution that translates its enduring legacy into a bold new design language. This year, Blenders Pride brings its core values to life through an aesthetic that celebrates aspiration, distinction, and craftsmanship. Limited to one million bottles, the Zenith Black Edition is created for individuals who don’t merely admire excellence—they embody it.”
Crafted for those who pursue the extraordinary, Blenders Pride Zenith Black Edition delivers an elevated whisky experience that blends uncompromising quality with the prestige of owning something truly exceptional.
Planned for a pan-India rollout, the Zenith Black Edition is currently available at select exclusive retail stores, offering collectors and connoisseurs an opportunity to own a rare expression of premium whisky excellence.
