NE BUSINESS BUREAU
MUMBAI, OCT 28
Bank of Baroda is celebrating the fourth edition of ‘Baroda Kisan Pakhwada’ which is being organised from October 16 to 31, 2021. This event is earmarked to appreciate the spirit and vigour of the farming community for their contribution towards sustaining the economy during the pandemic and for the development of the country.
This year, the engagement programme would be celebrated with the theme of “Our Actions are our Future” in line with that of Food and Agriculture Organization (FAO).
‘Baroda Kisan Pakhwada’ is a pan-India initiative to encourage farmers to get connected with the services offered by the Government and the Bank. This year the Bank has focused on organizing similar programmes in virtual / physical mode for the benefit of farmers at large. This year, the Bank will also include promotion of new schemes under Aatmanirbhar Bharat Abhiyan.
- This year, the Bank will also include promotion of new schemes under Aatmanirbhar Bharat Abhiyan
- Cumulative of 3 editions of ‘Baroda Kisan Pakhwada’, bank has conducted about 56,727 events (including physical and virtual choupals, Kisan Melas, Health Camps for soil, animal and farmers) reaching out to 12,24,452 farmers.
The fortnight long pan-India initiative will conclude on 31st October, 2021 benefiting a large number of farmers through multiple channels.
The Bank also launched “Centre for Agriculture Marketing and Processing (CAMP), its new centralized agri-loans processing units across 16 Zonal Offices. The CAMP is a dedicated credit delivery model with a focus on financing non-traditional agricultural products and handle agri-marketing activities. The CAMP consists of trained manpower with understanding and exposure to handling high value credit accounts. Bank will also promote collaborations with local organisations for sourcing quality business.
Speaking on the occasion, Sanjiv Chadha, Managing Director said, “This has been one of the very few sectors which has not only been resilient in the face of ongoing pandemic but has also been growing. Further a large number of Agritech firms are changing entire agri ecosystem and landscape. This all is resulting into newer opportunities for growth at a much reduced cost. We continue to benefit from these opportunities. As the country celebrates ‘Azadi ka Amrit Mahotsav’ (75 years of Independence), we are committed to invest in the sustainable growth of the agri and allied industries. Under Baroda Kisan Pakhwada programme we introduce and promote Bank’s farmer centric initiatives and encourage more farmers to get associated with us and reap benefits for generations ahead.”
Speaking on the occasion, Vikramaditya Singh Khichi, Executive Director, said, “Our Bank is leading the adoption of technology across all spheres of banking and finance including agriculture financing. Bank’s new centralized processing system would ensure uniformity, faster TAT and highest compliance standards. In the changing market scenario, CAMP would promote adoption of new and innovative agriculture products and practices to have a diversified agriculture advances portfolio for the bank.”
Bank’s outreach programme will be held with strict adherence to the COVID-19 norms laid down by the Government and the local administration at various places, particularly avoiding mass gathering and complying with social distancing norms.
Cumulative of 3 editions of ‘Baroda Kisan Pakhwada’, bank has conducted about 56,727 events (including physical and virtual choupals, Kisan Melas, Health Camps for soil, animal and farmers) reaching out to 12,24,452 farmers. Bank has also been acknowledged by Limca Book of Records for organizing the largest farmer connect program for the year 2018.
