R ARIVANANTHAM
CHENNAI, JUNE 8
Brand Avatar, an integrated marketing communications and brand & event management solutions company based in Chennai launched the 5th season of Sakthi Masala ‘Homepreneur Awards 2022’ and also student edition of ‘Homepreneurs Awards’ in Chennai on Tuesday.
The 5th season Sakthi Masala ‘Homepreneur Awards 2022’ (‘Suyasakthi Virudhugal’), a dedicated platform providing recognition for women engaged in home-based ventures in the country, and also its student edition were unveiled by the Tamil Nadu Minister for MSME Tha Mo Anbarasan along with the actor and Chairperson & Managing Director, Radaan Mediaworks (I) Ltd R Radhika Sarathkumar.
Sivarajah Ramanathan, Mission Director and CEO, Tamil Nadu Startup and Innovation Mission (TANSIM), took part in the launch ceremony as the guests of honour. The event also attracted the participation of eminent personalities from industries, academia, government, and social service organisations.
- The Minister for Micro, Small and Medium Enterprises (MSME) TN Govt. has launched the 5th season of Sakthi Masala Homepreneur Awards (Suyasakthi Viruthugal)
- The registration portal – https://homepreneurawards.com/ www.suyasakthiawards.com of Sakthi Masala Homepreneur Awards 5th season, was opened for inviting registrations from home-based women entrepreneurs across Tamil Nadu under 13 categories.
- Tamil Nadu Minister for MSME T M Anbarasan and Actor Radhika Sarathkumar unveil student edition of Sakthi Masala ‘Homepreneur Awards’
- Sivarajah Ramanathan, Mission Director and CEO, Tamil Nadu Startup and Innovation Mission (TANSIM), takes part in the launch ceremony as the guests of honour
- The last date for sending nominations for the Homepreneur Award, and for the registration of student edition is on 2nd July, 2022.
- StartupTN will consider providing a grant upto Rs 10 lakh for each of the promising startups conditioned the startup mandatorily meets all the set eligibility criteria of StartupTN.
Instituted by Brand Avatar, recognizes women entrepreneurs running home-based ventures and helps them find recognition, mentors and financial support for their business
Sakthi Masala Homepreneur Awards (Suyasakthi Viruthugal) seeks to provide a platform to recognize and celebrate the women who have chosen to pursue their passion through entrepreneurship from home. Any woman earning through homepreneurship, is eligible to apply for the award under the following categories:
Agriculture, Healthcare, Home Retail, Arts & Culture, Sports & Fitness, Food & Beverage, Digital Homepreneur, Beauty & Wealth, Education & Literature, Media & Entertainment Social Welfare & Differently Abled, Home Professionals, Technology and NRI / Outside Tamil Nadu
The current edition of the Sakthi Masala Homepreneur Awards is also providing college going girls a platform to share their entrepreneurial ideas, and plans to start, execute and scale up their dream ventures through Sakthi Masala Homepreneur Awards Student edition in association with YI – Young Indians.
This initiative will recognise the best ideas presented by the students. Any college-going girl or woman student is eligible to apply.
The last date for sending nominations for the Homepreneur Award, and for the registration of student edition is on 2nd July, 2022. (https://homepreneurawards.com/)
This year Sakthi Masala Homepreneur Awards has tied-up with StartupTN (TANSIM), an initiative of the Government of Tamil Nadu, nurturing a benevolent entrepreneurial ecosystem in the State. StartupTN will provide a free acceleration programme to a minimum of 20 and maximum of 30 deserving home-based entrepreneurs, shortlisted based on the StartupTN’s eligibility criteria and policies, and transform them to startup entrepreneurs. StartupTN will consider providing a grant upto Rs 10 lakh for each of the promising startups conditioned the startup mandatorily meets all the set eligibility criteria of StartupTN.
Talking about Sakthi Masala Homepreneur Awards, Hemachandran, Founder & CEO, Brand Avatar, said, “Women have always been the contributing members of our society. In addition to discharging their household duties, they support their families economically by operating small or medium businesses from their home. They also take up work as freelancers. These homepreneurs make a world of difference to the local community by creating and supplying quality products and services. Given a right platform to grow, they could scale their venture and become business leaders. We have instituted the Homepreneurs award to bring to the limelight the silent yet significant contributions women make to the society and the economy.”
Brand Avatar aims to make the event an international event by 2025.
