- Comfort Goes Public | Style Goes Seasonal | Athleisure Goes Big
NE FEATURES BUREAU
AHMEDABAD, APR 23
In a season where comfort is king and versatility is non-negotiable, Jockey is dialing up its lifestyle play with a refreshed edition of its popular ‘Take It Outside’ campaign—bringing breezy silhouettes, vibrant new colourways, and a stronger athleisure proposition to the forefront.
Backed by its expanding lifestyle portfolio, Page Industries Ltd.—the exclusive licensee of JOCKEY International Inc. (USA)—is spotlighting its outerwear range with a sharper, more dynamic edge. The collection showcases a curated lineup of T-shirts, track pants, joggers, and transitional outerwear crafted to seamlessly transition from morning commutes to evening outings, blending convenience with contemporary style.
The move comes at a time when India’s athleisure market is witnessing strong tailwinds. According to a study by IMARC Group, the segment is projected to touch approximately USD 22,367 million by 2034, fuelled by evolving workplace norms and a growing preference for all-day, multi-occasion wear. Jockey’s latest range positions itself squarely within this growth curve, targeting comfort-conscious, style-savvy consumers—especially the youth.
“Athleisure is one of Jockey’s key growth driving categories, playing a pivotal role in our overall lifestyle offering from the brand,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “Consumers today expect comfort that adapts seamlessly across occasions. With ‘Take It Outside’, we are responding to this shift through versatile, season friendly designs that move effortlessly from indoor to outdoor settings, while strengthening our premium Athleisure proposition.”
Originally conceived to extend comfort beyond indoor wear, the ‘Take It Outside’ platform has evolved into a cornerstone of Jockey’s outerwear narrative. This summer refresh brings updated fits, breathable fabrics, and easy-going silhouettes to life across a robust multi-channel rollout—spanning OOH, digital, social media, and in-store experiences.
With contemporary prints, fresh palettes, and a design language rooted in everyday versatility, Jockey’s latest athleisure edit makes a strong case for stepping out—comfortably, confidently, and stylishly.
