NE INFRASTRUCTURE BUREAU
MUMBAI, NOV 25
In a landmark push to address India’s deepening affordable housing gap, Habitat for Humanity India on Monday unveiled Brick-Aid—a nationwide, multi-level digital fundraising campaign that transforms every donor’s contribution into a symbolic virtual brick, helping build safe and resilient homes for vulnerable families across the country.
Launched during the organisation’s 42nd anniversary and the 20th year of the IndiaBUILDS Advisory Committee, the campaign brought together leading industry voices, global development partners, philanthropists and celebrity advocates—creating one of the country’s strongest coalitions yet for housing security, climate resilience and inclusive community development.
- Habitat for Humanity India launches nation-first digital ‘brick giving’ movement
- Campaign aims to mobilise citizens, corporates, philanthropies for climate-resilient affordable housing
- 42-year milestone marks a renewed push for scalable, green and inclusive community development
“Every pledge brings us closer to equitable communities”
Each contribution made towards this vision strengthens families and transforms futures across India.
Let us keep building together!
Be part of the #BrickAidMovement and help families find safety and dignity.
Donate now: https://t.co/v0xaLyHpjD
— Habitat for Humanity (@habitatindia) November 21, 2025
National Director Anand Kumar Bolimera said the initiative is designed as a people-powered housing movement.
“The Brick-Aid campaign is more than a fundraising effort. It is a collective call to action for building sustainable, equitable communities. Every pledge brings us closer to the vision of housing that not only shelters people but supports their basic standard of living.”
He added that the unwavering support of the IndiaBUILDS Advisory Committee and volunteers continues to accelerate Habitat’s mission of “building homes, communities and hope across India.”
A virtual brick, a real home
Brick-Aid allows every supporter—individuals, companies, institutions and volunteers—to donate a virtual brick, displayed digitally within an evolving virtual Habitat home. Donors can also challenge or nominate others, creating a powerful peer-to-peer ripple effect to mobilise widespread participation.
The launch coincided with a reflection on Habitat’s four-decade impact:
- 97 lakh lives touched,
- 78 lakh people living in safer homes,
- 15 lakh supported through disaster resilience,
- 34 lakh reached through WASH interventions.
Industry leaders endorse Brick-Aid’s national relevance
A high-powered panel on “Housing for All” featured Niranjan Hiranandani, Jayesh Shah (Svatantra Housing Microfinance Corporation) and Patrick Canagasingham (COO, Habitat for Humanity International), moderated by housing expert Dhaval Monani.
Hiranandani spotlighted the unprecedented national momentum in housing investment:
“For the first time since Independence, the government has allocated ₹60,000 crore each for urban and rural housing. This creates enormous opportunity to expand subsidies for low-income and middle-income families.”
He emphasised that this policy thrust not only accelerates the national Housing for All mission but also opens new avenues for private sector participation.
“Habitat India’s efforts align seamlessly with the national agenda. Their ability to mobilise citizens, corporates and communities makes them a crucial force in expanding access to safe, affordable housing.”
“We build hope, dignity and belonging”
Celebrity supporter Jacqueline Fernandez, reflecting on her long association with Habitat, added an emotional dimension to the campaign: “With the Brick-Aid campaign we have a chance to build one brick at a time, one home at a time, one life at a time. When we build, we don’t build walls and roofs, we create hope, dignity and belonging.”
A coalition of committed champions
Key supporters, including Rajashree Birla, Sheila Kripalani, Harlan Stone, Rajni Basumatary, and members of the IndiaBUILDS Advisory Committee, reaffirmed the need for deeper private–public–citizen collaboration in India’s housing ecosystem, especially as climate risks intensify.
